The Applied Management Project Education Essay

This faculty should be completed at the terminal of the taught portion of your programme. It is assumed that you have successfully completed the first two semesters of survey and hence have a thorough appreciation of the taught elements of the programme. You will be expected to pull on the acquisition that you have achieved in the taught faculties. The Applied Management Project is the concluding assessed piece of work of the Masterss ‘ programme. It is designed to imitate a realistic direction state of affairs, giving you the chance to show your ability to utilize the cognition and accomplishments acquired through the taught component of the class. The intent is to convey together the taught elements of the programme, re-enforcing their relationships enabling you to travel from the apprehension of a distinct cognition base to synthesizing and researching new countries in more item. It simulates the working environment where persons are invariably required to unite cognition in different ways and increase their understanding in different countries. The AMP gives you the chance to show your cognition and apprehension of concern. The purposes of this faculty are to enable you to take the cognition apprehension and accomplishments you have been developing in single faculties and utilize them in a complex, multifunctional state of affairs. explicate a job place information demands retrieve information synthesise information bring forth originative solutions bring forth a well argued and supported study in response to the job identified work efficaciously in a group work efficaciously in a clip constrained state of affairs reflect on the acquisition achieved through the procedure It is the vehicle through which you as a Masterss pupils can demo that you are able to work at Masters degree every bit defined in the University ‘s degree M form: Students ‘should be working within complex, unpredictable and usually specialised Fieldss demanding advanced work which involves researching the current bounds of cognition ‘ .2. How it worksYou must organize groups of 8 to get down the work. You may take your ain groups to work with, but the duty is yours. Each group should incorporate pupils from the same award programme although pupils of â€Å" Business and Management † may take to work with any other group, or may organize a group within their ain programme. You will be given a concern scenario, together with a little figure of chosen articles to read. This battalion of information will consist a job, issue or country of probe. The undertaking of your squad is to make up one's mind on the issues, formulate the job and place information demands to cover with the issues identified. We call this â€Å" Enquiry Based Learning † as you will be set uping yourselves exactly what to look into. Your group will so put out to roll up the information that you have identified as necessary. You should portion the information between the group members, as it is intended that the research procedure will be extended. Following aggregation of the informations by the group, you will compose a 12,000 words ( A ± 5 % ) study. This MAIN REPORT is INDIVIDUAL. Students are expected to utilize the information gathered by the group to supply an single analysis of the job and appropriate actions to cover with it. It may be that you provide a solution to the job or that you merely analyze the dimensions of the job. Alongside the completion of the chief study, you must bring forth an single brooding study of 3000 words ( A ± 5 % ) . This brooding analysis will look at the procedure of the undertaking. You should be self analytical every bit good as critical of your group.3. Module TimetableFor Health and Safety grounds the category will be divided into four cohorts by class.Cohort ACohort BCohort CCohort DInternational BusinessBusiness & A ; Management ( general )SellingFinanceLogisticssE-BusinessInformation SystemsSports & A ; LeisureEntrepreneurshipMonday [ 15th of June ]TimeRoomActivityCoachCohort9.30 – 10.45 A004, Park Square Introduction to the Module Vincent Ong and Peter Patrick ALL cohorts 10.45 – 11.00 Interruption 11.00 – 13.00 A004 What is contemplation and why is it relevant? Rob Carman ALL cohorts 13.00 – 14.00 Lunch ( You are on your ain! Please return quickly! ) 14.00 – 15.00 A004 Sourcing relevant information and citing it. Alan Bullimore & A ; Peter Godwin, Academic Liaison Librarian ALL cohorts 15.00 – 16.30 A004 Formation of groups and allotment of subjects Vincent Ong and Peter Patrick ALL cohortsTuesday [ 16th of June ]TimeRoomActivityCoachCohort9.30 – 12.30 Business Pod 1 ( J103 ) Work on undertaking in groups/ library Sessionss Business School staff/ Business LibrariansCohort AInternational Business Business Pod 3 ( J303 ) Work on undertaking in groups/ library Sessionss Business School staff/ Business LibrariansCohort BBusiness & A ; Management ( general ) Selling 13.30 – 16.30 Business Pod 1 ( J103 ) Work on undertaking in groups/ library Sessionss Business School staff/ Business LibrariansCohort CFinance Business Pod 3 ( J303 ) Work on undertaking in groups/ library Sessionss Business School staff/ Business LibrariansCohort DLogisticss E-Business Information Systems Sports & A ; Leisure EntrepreneurshipWednesday [ 17th of June ]TimeRoomActivityCoachCohort9.30 – 12.30 Business Pod 1 ( J103 ) Work on undertaking in groups/ library Sessionss Business School staff/ Business LibrariansCohort AInternational Business Business Pod 3 ( J303 ) Work on undertaking in groups/ library Sessionss Business School staff/ Business LibrariansCohort BBusiness & A ; Management ( general ) Selling 13.30 – 16.30 Business Pod 1 ( J103 ) Work on undertaking in groups/ library Sessionss Business School staff/ Business LibrariansCohort CFinance Business Pod 3 ( J303 ) Work on undertaking in groups/ library Sessionss Business School staff/ Business LibrariansCohort DLogisticss E-Business Information Systems Sports & A ; Leisure EntrepreneurshipThursday [ 18th of June ]9.30 – 12.30 Business Pod 1 ( J103 ) Work on undertaking in groups/ library Sessionss Business School staff/ Business LibrariansCohort AInternational Business Business Pod 3 ( J303 ) Work on undertaking in groups/ library Sessionss Business School staff/ Business LibrariansCohort BBusiness & A ; Management ( general ) Selling 13.30 – 16.30 Business Pod 1 ( J103 ) Work on undertaking in groups/ library Sessionss Business School staff/ Business LibrariansCohort CFinance Business Pod 3 ( J303 ) Work on undertaking in groups/ library Sessionss Business School staff/ Business LibrariansCohort DLogisticss E-Business Information Systems Sports & A ; Leisure EntrepreneurshipFriday [ 19th of June ]9.30 – 11.00 A004, Park Square Writing a study Steve Briggs, Learning Support Tutor ALL cohorts 11.00 – 11.30 Interruption 11.30 – 12.30 A004 Plagiarism and TurnitinUK ( Submiting your assignment electronically ) Prof. Brian Mathews ALL cohorts 12.30 – 13.00 A004 Concluding inquiries Vincent Ong and Peter Patrick ALL cohortsNote: After June 19th, you will non run into with your coachs. You should work with your squad in informations aggregation and entirely in composing up.4. Passing in the AssignmentDate for Submission – Monday 14th September 2009Concluding entry of both constituents ( Main Report & A ; Reflective Report ) of the AMP and completion of programme. The assignment must be submitted: To the Modular Office at the Student Centre by 4pm with TWO difficult copies* of your work and an electronic disc ( attached to one of the difficult transcripts ) . To TurnitinUK electronically via the BREO system ** ( Please submit harmonizing to your MSc Programme, see Appendix 5 on how to subject to TurnitinUK )Note:* Please adhere the Main Report and Reflective Report together with a clear rubric page for each subdivision. ** You have ONLY ONE opportunity to subject your concluding Main Report and Reflective Report in TurnitinUK. Please submit individually. Include everything except appendices.5. Report FormatThe AMP simulates the type of undertaking that you will be asked to make when you are employed. The Main Report has a recognised format, which you should utilize. Title Page – Faculty Code, Topic, Your Name, Your Student Number Acknowledgement – Merely set these in if you have received aid from an outside organic structure. There is no demand to thank your coachs. Table of Contents – Use a consistent attack to totaling the subdivisions of your study. Executive Summary – One side of A4 summarizing the cardinal points of your study Purposes and Objectives – This should sketch the manner in which you are undertaking the inquiry set. Literature reappraisal, Analysis and Discussion – This is the chief organic structure of the study in which you demonstrate your ability to happen, measure, analyse and synthesise information to bring forth an original piece of work Decisions – This is the subdivision where you summarise the old subdivision in such a manner as to clearly supply a response to the inquiry posed in the subject you were given. Recommendations – If appropriate recommendations for action should be provided in this subdivision. Mentions – All beginnings from which you have quoted MUST be listed here in alphabetical order harmonizing to the Harvard referencing system. Bibliography ( optional ) – Beginnings which you have read but to which you have non made specific reference in your work should be listed here in alphabetical order harmonizing to the Harvard referencing system. Appendix/appendices – are non a necessary portion of the study. It/they contains back uping stuff you wish to show but which is non indispensable to the apprehension of the chief study. Your study should be printed in Arial 12pt, 1.5 line spacing and edge. Note: The above format does non use to Reflective Report ( refer Page 8 for the recommended headers for Reflective Report ) .6. ReferencingMentions should be made to beginnings of stuff throughout the study. There are assorted conventions that can be used for citing and finally it does non count which is used, every bit long as it is used systematically. Possibly the easiest and neatest convention is the following one, since it does non take up undue infinite in the text and thereby does non deflect from the flow of statements. Efficaciously, this convention gives adequate information in the text to let full designation of the beginning from the mention. An writer can be referred to in a figure of ways. In the instance where the writer is referred as stating something in an unquoted manner: Maslow ( 1970 ) argues that†¦ . On the other manus, when citing verbatim ( direct citation ) and necessitating to impute the beginning: â€Å" †¦ is no longer a beginning of motive. † ( Maslow, 1970, p 43 ) Since the quotation mark is direct, it requires a precise page mention. The mentions list at the dorsum should detail all books, articles, etc, that have been referred to in the text, foremost by writer ( alphabetically ) and following by day of the month of publication. If the beginning is a book, these inside informations will be followed by the full rubric ( underscored ) , the topographic point of publication, and the publishing house, e.g. Maslow A H ( 1970 ) Motivation and Personality New York, Harper and Row Another illustration might be: Lloyd P Jones A and Brown S ( 1984 ) Introduction to Psychology: An Integrated Approach London Fontana In this case there are a figure of writers, and in the text with three or more writers you should utilize the manner Lloyd et Al. ( 1984 ) . The â€Å" et Al † is a shortening of et alia, a Latin term significance and others. Mentioning to journal documents in the text is the same process, but they are elaborate instead otherwise. In this instance it is the beginning diary or book that is underscored, the rubric of the paper looking in upside-down commas, e.g. Maslow A H ( 1943 ) â€Å" A Theory of Human Motivation † Psychological Review Vol. 50 No. 2 pp 370-396 If an writer quoted has published two or more points in one twelvemonth, these should be distinguished between as follows: Agee ( 1986a ) and Agee ( 1986b ) Sometimes writers are non identified, but the book is published under the protections of an establishment, e.g. Institute of Personnel Management or The Royal Commission for†¦ †¦ †¦ . These should be listed under the names of the establishments. Proper referencing is a important facet of the thesis and, in some instances, it can do the difference between a base on balls and a fail. You are hence strongly advised to take peculiar attention over this..7. Brooding Analysis Reportâ€Å" The brooding analysis study is designed to consolidate the pupil larning from the thesis experience. It is designed to let pupils to analyze single and group experiences through critical contemplation. Students are advised to take some awareness of current theory and application of brooding pattern. The followers should be taken into history in roll uping this study. First, the analysis is non about demonstrating: How perfect you are How you ‘ve done everything absolutely good That others have let you down Second, the analysis is about what you have learnt from the experience, both personally and as a group. Contemplation under the undermentioned headers might be considered.IntroductionRemembrance of experiencesHow the development procedure worked. Diarised remembrance of cardinal phases and ‘events ‘ in the development of both the literature reappraisal and the integrated selling program. Any peculiar internal crises or elements of enlightenment should be identified. In roll uping this component, pupils are advised to maintain regular and elaborate journals or logs.Personal feelings and larning from the experiencePersonal feelings sing the procedure and one ‘s ain part to the experience. Designation of any specific personal jobs either with content, procedure or other group members. Identification of how issues were resolved and over what clip period. How, if at all, was my public presentation compromised by the actions of others? How might my actions have compromised the public presentation of others? Any other remarks sing personal feelings and acquisition.Group kineticss and larning from the experienceHow did the group respond to the procedure? Identification of any jobs with the group as a whole. How did the group dynamic evolve? How did the group respond to you and your input? What new group penetrations evolved? How would the other members of the group have regarded you? What more might the group, or persons within the group have done in work outing the job ( s ) ? What value was gained from the supervisor audiences?Lessons for future undertakingsIdentify up to 5 cardinal lessons to better your public presentation in future group activities and undertakings.DecisionGeneral decisions from the procedure. You might besides see the followers: Do n't trust on your memory: compile habitue detailed advancement logs Be prepared to discourse issues and feelings with other members of the group Prepare for some uncomfortableness and ‘hostile information ‘ Through foresight and hindsight you can derive insight. † ( Hunt, N ( 2005 ) Dissertation Handbook ) More elaborate information is given in Appendix 28. Plagiarism and LumpingWork presented by a pupil in an appraisal is expected to be the pupil ‘s ain, and while citations from published beginnings are normally acceptable, such instances must be clearly identified and the beginning to the full acknowledged.As a guideline, verbatim ( direct ) citations should non transcend 5 % of your 12000 words in the chief study and 3000 words in the brooding study.Plagiarism is Copying balls of unascribed text from elsewhere, including downloading stuff from the cyberspace Incomplete or inaccurate referencing Copying other pupil ‘s work Leting others to hold entree to your work which they may copy Plagiarism is a serious offense that will be punished. The University has set of ordinances to regulate how plagiarism is treated and you should do yourself familiar with these ( They are available on the web site ) . As a lower limit punishment, pupil who commits plagiarism will usually have a fail class, and this means that the undertaking must be taken once more and the pupil has to pay to make so. The offense is besides recorded and may be mentioned is mentions are requested. The ground we penalise plagiarism because it is frequently a signifier of larceny and the purpose in all instances is to lead on. It constitutes unethical behavior. Unitization is the usage of significant sums of other people ‘s work which is right referenced. Students whose work consists of a series of citations from other people ‘s work, which is right referenced, are non guilty of misrepresentation. Nevertheless they are likely to neglect the faculty because they have non demonstrated that they are capable of the Master ‘s degree accomplishments of analysis, rating and synthesis of thoughts. Recognizing the relevancy of other people ‘s thoughts is merely a first twelvemonth undergraduate accomplishment. As you will detect in the session on plagiarism we have entree to package which compares work submitted by pupils with a database which is added to by every piece of work that is checked. As more universities join the strategy the database becomes more comprehensive.. We now have a policy to look into every undertaking so you are asked to manus in a disc with your work. 9. Marker of The Assignment You will have a individual class for the Applied Management Project. The balance of the class between the undertaking and the brooding study will be reflected in the word count allowed for each subdivision. The Main Report carries 80 % of the grade and the Reflective Report 20 % . The tabular array in Appendix 1 shows the standards used to tag your work Your work will be dual marked, which is why we ask you to manus in two transcripts of your study. It will besides be checked for lumping and plagiarism, which is why we ask for a transcript on disc. If you do non supply what we ask, there will be a hold in taging your work which may take to a hold in obtaining your award. You should manus in TWO difficult transcripts of your work and an electronic disc. And you should besides subject your both chief study and brooding study electronically via BREO ‘s TurnitinUK ( under the Assignments nexus ) .10. Coach Support ( merely available during the AMP hebdomad )You will NOT hold a personal coach in the manner of the old fashioned undertaking. A squad of coachs with a scope of capable specialism will back up your work during the AMP ‘s group-work Sessionss. After June 19th, 2009, you will have no more tutorial aid. You will so be entirely with your group to finish the work. The coachs will work as a squad during the group-work Se ssionss and will rede and steer you as you request ( i.e. counsel on literature reappraisal, secondary research, research analysis etc. ) . During the AMP hebdomad, Academic Liaison Librarian will besides be about to supply support in academic sourcing and referencing. 11. Administration Support over the Summer If you have any general question, delight direct your electronic mail to amp @ beds.ac.uk alternatively of the direct electronic mail of faculty leaders. This electronic mail will make all faculty leaders and one of the faculty leaders will answer you.Appendix 1 – Applied Management Project Marking SchemePurposes and AimsThe AMP is designed to give pupils the chance to show their cognition and apprehension of concern every bit good as the accomplishments indispensable to effectual operation in a concern environment. In peculiar the purposes of this faculty are to enable the pupils to take the cognition, understanding and accomplishments they have been developing in single faculties See below ) and utilize them in a complex, multifunctional state of affairs. explicate a job place information demands retrieve information synthesise information bring forth originative solutions bring forth a well argued and supported study in response to the job identified work efficaciously in a group work efficaciously in a clip constrained state of affairs reflect on the acquisition achieved through the procedure It is the vehicle through which Masterss pupils can demo that they are able to work at Masters degree every bit defined in the University ‘s degree M form: Students ‘should be working within complex, unpredictable and usually specialised Fieldss demanding advanced work which involves researching the current bounds of cognition. ‘ The work to be assessed is in two parts – the first a 12,000 word study and the 2nd a contemplation on the procedure of making the assignment. Two taging strategies are presented one for each assignment.You should supply a separate grade for each constituent.Assessment standards.There are two sets of sets of results which are identified in the M degree forms. The first are cognitive results and the 2nd are generic accomplishments Broadly talking the cognitive results can be evaluated through the study, whereas the brooding essay should give an penetration into the generic accomplishments. It is nevertheless, the instance that the generic accomplishments can besides be measured by the pupil ‘s success or deficiency of it in bring forthing an equal piece of work. Cognitive results Knowledge and Understanding Should be able to autonomously analyze new and/or abstract informations and state of affairss utilizing a broad scope of techniques appropriate to the subject ( s ) and to his/her ain research or advanced scholarship Should be able to show a deepness of cognition and a systematic apprehension of his/her subject ( s ) , across specializer and applied countries, and be critically cognizant of and cover with complexness, spreads and contradictions in the current cognition base with assurance Although the undertaking is based on secondary informations, there are legion beginnings – academic diaries, newspapers, trade imperativeness, authorities studies, and books – which the pupil can utilize every bit good as www.google.com! The information may and likely will be contradictory. Students may cover with this by disregarding conflicting findings or by prosecuting in a argument to analyze the grounds for the disparity A -The pupil provides a comprehensive reply that shows a clear apprehension of the comprehensiveness of the issues involved. The reply demonstrates the pupil ‘s ability to supply a balanced response taking history of disparity and differences in the secondary informations. The answer clearly supports a position that the pupil has mastery over the capable affair. B -The pupil demonstrates a good apprehension of the issues involved and the relation of these issues to their concern specialism. They are able to pull strings thoughts good to bring forth a sound reply to the inquiry C- The reply demonstrates an ability to utilize thoughts which are easy accessible. No grounds of a pupil ‘s effort to travel beyond the obvious. Discussion accurate but shoal. Correct citing for the most portion D- Heavy trust on really limited set of ideas. Small grounds of any effort to roll up a broader scope of information. Discussion narrow and perchance non good argued or supported. . E – Discussion lacks comprehensiveness. The pupil fails to show a existent apprehension of all the issues involved F -Very little or no grounds of the pupil ‘s ability to appreciate a scope of different thoughts – Alternatively heavy trust on big balls of other ‘s work. Referencing may non be full and accurate but is present and the purpose is NOT to base on balls work away as the pupil ‘s ain Synthesis/creativity Should be able to autonomously synthesize information and thoughts and suggest new hypotheses, create original responses to jobs that expand or redefine bing cognition or develop new attacks to altering state of affairss A – a good constructed piece of work which clearly demonstrates the pupil ‘s ability to synthesize complex statements and to utilize the informations to come up with fresh solutions. It has a logical flow and The work will be good argued and the decisions will follow of course from the grounds presented. No uncertainty will be left in the reader ‘s head as to their cogency. B – a good constructed piece of work. Literature critically evaluated non simply a precis. Good usage of secondary informations beginnings to back up the statements. Literature supports the treatment which has been developed from the information collected. The work will be soundly argued and the decisions will be mostly converting C – A scope of appropriate points made but more as a list so as a incorporate piece of work. ‘Reader presented with bricks instead than constructing ‘ . The work will be moderately argued but the decisions will non be wholly convincing Secondary beginnings will normally provided to back up the points made D – A limited figure of points made with small effort to interrelate them to organize a consistent treatment. Poorly argued with instead flimsy decisions. The reader may good doubt that the decisions are valid.Poor usage of any external informations to back up the points. E – Some grounds of an effort to supply an reply to the inquiry but deficient item to go through. No existent effort to travel on from a few pieces of information. Poorly argued and with decisions that merely do non follow from the grounds presented ‘Chunking ‘ calls into inquiry the pupil ‘s in depth apprehension of the issues presented.. F – A random aggregation of statements based on the pupils ain point of position with no effort to utilize grounds to back up the statements. Alternatively, serious ‘chunking ‘ . Evaluation Should be able to independently measure current research, advanced scholarship and associated methodological analysiss and suitably warrant the work of egos and others A little group of pupils complained that they needed more clip because of the mass of information available so under this heading the ability to recognize worthwhile and less valuable information should be included. A – The reply demonstrates the ability to cover with informations from a broad assortment of beginnings with a clear apprehension of its comparative value. There is clear grounds of the pupil ‘s ability to critically measure thoughts and beginnings. Referencing is full and accurate B- A good scope of literature used from a wide scope of beginnings. The reply demonstrates grasp of its rightness. Full and accurate referencing C- Some grounds of critical rating of secondary informations. Correct citing for the most portion D- Indiscriminate usage of ( likely ) really limited information. Poor citing E – Some effort to utilize secondary informations. No effort at measuring its dependability. Poor citing F -Very little or no usage of published work. Ill referenced if at allGeneric accomplishments resultsAlthough the generic accomplishments will to some extent be obvious in the end product of the concern study they should besides emerge from the brooding essay. Needs analysis Should be able to research the demands of a undertaking and formulate feasible proposals for run intoing these demands A – an first-class reply will show a comprehensive consideration of the issues and configure the response to enable different statements to be presented in a logical order. B – a good reply will construction the job in a logical manner showing a comprehensiveness of apprehension of the issues C- an mean reply will demo consideration of some of the issues in a moderately consistent manner D – a hapless response will take a really narrow position and see a limited scope of issues E- a referral reply will non see the issues posed in the inquiry in a coherent or elaborate manner, F – a neglecting reply will non show an apprehension of the issues posed in the inquiry Performance planning and direction Should be able to be after the undertaking, and run into their ain skill-development demands, and derive the necessary committedness from others Should be able to pull off the undertaking, accommodating their scheme as necessary to accomplish the quality of results required Presentation and Evaluation Should be able to show the results of the undertaking in a mode appropriate to the intended audience ( s ) and measure their overall public presentationThe Reflective ReportBased on the predating theoretical account, the undermentioned guidelines should be used for measuring the pupil ‘s contemplations: Is the work complete? Is the work thorough Is the work genuinely brooding or simply a diarised history of the procedure? Does the work place both personal and group kineticss and development? Is there any grounds of associating the contemplation to theory? Is there grounds of existent acquisition from the thesis experience? Is there any grounds of feedback that might assist coachs better the experience for future pupils? Coachs are advised to take a holistic position of the pupils ‘ contemplations as the work is likely to be presented in a assortment of rather different signifiers. ( Hunt.N, 2005 ) The undermentioned contemplation under the undermentioned headers might be considered by pupils.IntroductionRemembrance of experiencesHow the development procedure worked. Diarised remembrance of cardinal phases and ‘events ‘ in the development of both the literature reappraisal and the integrated selling program. Any peculiar internal crises or elements of enlightenment should be identified.Personal feelings and larning from the experiencePersonal feelings sing the procedure and one ‘s ain part to the experience. Designation of any specific personal jobs either with content, procedure or other group members. Identification of how issues were resolved and over what clip period. How, if at all, was my public presentation compromised by the actions of others? How might my actions have compromised the public presentation of others? Any other remarks sing personal feelings and acquisition.Group kineticss and larning from the experienceHow did the group respond to the pr ocedure? Identification of any jobs with the group as a whole. How did the group dynamic evolve? How did the group respond to you and your input? What new group penetrations evolved? How would the other members of the group have regarded you? What more might the group, or persons within the group have done in work outing the job ( s ) ? What value was gained from the supervisor audiences?Lessons for future undertakingsIdentify up to 5 cardinal lessons to better your public presentation in future group activities and undertakings.DecisionAppendix 2 – Introduction to Reflection Used with the permission of the writer Dr Chris Johns, Faculty of Health and Social Science, University of Luton Edited by Ann Mathews, Luton Business School Aim of the brochure To increase apprehension and use of the brooding procedure Aims By the terminal of this brochure you should be able to: Define brooding pattern. Describe the process/stages of turning contemplation into larning and Identify the accomplishments required to prosecute in brooding pattern. Recognise schemes, which may advance contemplation as a learning tool. Contemplation Can be defined as: a technique for turning experience into acquisition or a manner for persons to go autonomous and job resolution.Other definitions:Kolb ( 1975 ) said contemplation is cardinal to the procedure of turning experience into acquisition. Boyd and Fales ( 1983 ) suggest that: ‘The procedure of contemplation is the nucleus difference, whether a individual repeats the same experience several times between going proficient in one behavior, or learns from experience in such a manner that he or she is cognitively or affectively changed. ‘ Rogers ( 1986 ) said it was utilizing one ‘s ain experience to supply acquisition, he said that self-initiated acquisition concerns the whole individual, both feelings and mind, and in this manner the acquisition becomes permanent and permeant. Reid ( 1993 ) said ‘a procedure of reexamining an experience of pattern in order to depict, analyse and evaluate and so inform acquisition from pattern ‘ ( p 305 ) What is Reflection? The complex and calculated procedure of believing about and construing experience in order to larn from it – a witting procedure. Brooding acquisition is the procedure of internally analyzing and researching an issue of concern, triggered by an experience, which creates and clarifies intending in footings of ego, and which consequences in a changed conceptual position ( Boyd and Fales 1983 ) . Contemplation Introduced So frequently in our every twenty-four hours lives we acquire caught up with the force per unit areas and demands, we react to state of affairss automatically and happen small clip to reflect on what we are making and why. In day-to-day life or on a demanding class pupils and staff may happen similar jobs. The force per unit area to finish assignments, larning new accomplishments, run intoing the demands of households and friends may look to go forth small clip to chew over one ‘s personal and professional development as one progresses through life or a class. One manner of taking clip to believe throughout experiences and to larn from them is to maintain a diary, or notes, on specific occurrences. Tthis allows contemplation during the authorship or at a ulterior clip. Many people have been introduced into the brooding procedure by this mechanism. Holly and McLoughlin ( 1989.page 281 ) suggest that maintaining a personal/ professional diary is: ‘both a manner to enter the journey of instruction and growth, and to see the procedures purposefully and sensitively. It is a method for researching our inner universes and histories ; of examining the educational and cultural surroundings within which we teach ; and of asking into the significance of learning. Professional development provides the context within which appraisal and assessment reside and do sense ‘ . Brooding notes tend to be written at times of critical incidents. Holly and McLoughlin ( 1989 ) indicate several benefits of maintaining a diary, or notes, on a critical incident. Provides a lasting record, which we can return to from a assortment of positions. Writing to reflect provides a cyclical procedure ; reflecting as you write and returning at a ulterior day of the month to reflect on what has been written which may supply new thoughts for farther contemplation. Writing necessitates ‘time out ‘ for contemplation. They argue that clip to reflect is non a luxury but a professional necessity. Forms and the subjects of life become evident over clip. We act on our situational perceptual experiences yet our perceptual experiences are dependent on what we see and experience. We tend to work on automatic pilot and therefore we may non be cognizant of the forms and subjects in our lives. Writing over clip makes seeing these subjects and forms possible. Learning from pattern can increase consciousness, self-knowledge and assurance. We need non maintain reiterating our errors and lickings. As we write about our professional pattern and note forms and subjects in the ways that we influence and are influenced by our fortunes we can larn more about ourselves. We can get down to understand why we do what we do and do unconscious behaviors witting so that we may alter it as appropriate. We can go more cognizant of our environment and the contexts in which we teach and can get down to expect and specify events instead than merely responding to them. Writing brings to conscious degree much that was tacit. As we write and play with thoughts and images other thoughts emerge, begin to blend together and we come to consciously cognize what we already knew tacitly. Writing provides a comprehensive and on-going database for professional development. Using words to depict our experiences in pattern additions our scope of linguistic communication available to depict our pattern to others. Through our authorship we may go more comfy and clear about our thoughts and can come in into treatment with others and so enrich our pattern. Used in this manner the diary mimics the research worker ‘s diary as it accumulates a database for the survey of pattern. However single events can be written in a similar manner. Learning from Reflection Contemplation is cardinal to the procedure of turning experience into larning. Boyd and Fales ( 1983 ) suggest that: ‘The procedure of contemplation is the nucleus difference whether a individual repeats the same experience several times between going proficient in one behavior, or learns from experience in such a manner that he or she is cognitively or efficaciously changed ‘ . Since this type of authorship is an basically procedure of larning from experience the ability to reflect on your experiences will be cardinal to larning. The Procedure of Contemplation Recall an experience to mind as shortly after the event as possible and compose a brief description of what happened. The purpose with callback is to acquire in touch with what you experienced, it is of import non to measure or judge the experience, ( Cell,1984 ) . Following, take some clip to compose your ideas and feelings about the experience. This can be rather light hearted and relaxed. Let your ideas to flux spontaneously as you write. When you have explored the experience you can get down to concentrate your ideas more specifically. The following are suggestions, which might turn out utile. What did you make good? How would you back up this belief? In retrospect is at that place anything that you would now wish to alter and if so why? What were you believing about during the experience? How did you act? How did other people behave? What did you anticipate to go on in the state of affairs? Make it turn out as you expected? What emotional or feeling responses did you hold and what caused you to experience this manner, did these impact your behavior? Were you aware of any interpersonal kineticss and how did these influence you? For illustration were you experiencing cross, hurried or happy? Did you do what you said you would make? If non what happened to alter your head? This can supply valuable cognition of state of affairss or be utile in future state of affairss. Did you learn anything new as a consequence of this experience which you could utilize in a similar state of affairs in the hereafter? Are there countries you feel you need to better or develop. If so what EXACTLY are they and how can you travel about this? Did this cognition aid you in developing new schemes in the hereafter? Did this experience aid you to derive greater conceptual apprehension? Did any of the theoretical positions help to broaden your consciousness or help your apprehension of what was go oning in this state of affairs? Is there an country of theory you need to brush up on or look up?Once you have finished authorship, read through what you have writtenThis can be undertaken at a ulterior day of the month if necessary. Are at that place any facets that you have taken for granted, premises made opinions or inexplicit values being expressed that you were non cognizant of at the clip? You can utilize this reading to analyze these in order possibly to clear up, polish or modify any countries. Over clip you may get down to see familiar forms emerging as you read through what you have written. It is of import to see the brooding procedure as a critical duologue with your experience and with your observations on the experience. This gives you the chance to reflect on the utility of the premises you habitually make. You can see alternate ways of sing state of affairss. It is frequently valuable to discourse these thoughts with equals or those involved in the same experience. When you are composing in your diary or reflecting on an experience avoid utilizing over generalizations such as â€Å" everyone knows † , â€Å" cipher does that † or â€Å" it is ever done that manner † . When you are tempted to utilize these footings try replacing â€Å" I † , for illustration â€Å" I do n't make that † . These entries will enable you to see the opinions that you make about others and forms in the manner that you construe your experiences. These are more likely to be noted when you re-read entries after a period of clip has elapsed. By reflecting on several entries you can get down to place the concepts and standards implicit in your thought forms. Be cognizant of the ideas and feelings, which may be evoked when reading through the diary! Through this procedure you begin to clear up, modify and develop the values, beliefs, standards and concepts which you use to construe your experiences. Clearly non all of these inquiries would be relevant in every state of affairs but is utile to acquire into the wont of inquiring these sorts of inquiries of your personal experience. It can be defined as a staged procedure First Phase Awareness of a hard issue. Clear apprehension that an issue needs to be addressed, as the cognition the person was using in the state of affairs clearly was non effectual. Recognition of an accomplishment. Second Phase A critical analysis of the state of affairs, affecting an analysis of feelings and cognition. Examination of how the person affected the state of affairs, and frailty versa. Third Stage Development of a new position. Outcome of contemplation is hence learning: Clarification of an issue. Development of a new attitude or manner of thought Resolution of a job. Change in behavior. What qualities are needed to go a Brooding Practitioner/Learner? Skills Needed Open mindedness Motivation Committedness to alter Recognition of personal prejudices Receptive to new thoughts Keen to develop personal penetration Time and energy Barriers to the development of brooding pattern Lack of clip Low morale Lack of the theoretical base Unwillingness to develop self consciousness and penetration Lack of accomplishment development A wish to transport on as everNB. If you ever do what you have done earlier, you will ever hold merely what you have already got! !To summarize the standards for Contemplation on Practice it is portion of ego assessment and ego consciousness it is an geographic expedition of feelings as a consequence of experiences it is depicting one ‘s actions and depicting the results of actions its placing what was worthwhile, what one would make otherwise and why it is the analysis of this to explicate why things work good or non – it identifies what acquisition has occurred, and evaluates knowledge degree it identifies what farther acquisition is required, = self growing and personal and professional development The Potential of Reflective Practice allows critical analysis and synthesis Examines the constituents of a state of affairs Identifies and size up bing cognition, and how relevant this is to the state of affairs. Explores the feelings you have or had about the state of affairs. Challenges any premises you may hold had. Allows geographic expedition of alternate cognition and actions Advantages to the Practitioner/Learner Helps you to do opinions Develops competency through critical contemplation on experience Generates new cognition Gives authorization Develops a wider cognition of societal and political alteration Examples of theoretical accounts of Contemplation Schon ( 1983 ) provinces: ‘In the varied topography of professional pattern, there is high difficult land overlooking a swamp. On the high land, manageable jobs lend themselves to solutions through application of research-based theory and technique. In the swampy lowland, mussy confounding jobs defy proficient solution. The sarcasm of the state of affairs is that the jobs of the high land tend to be comparatively unimportant to persons or society at big while in the swamp lie the jobs of greatest human concern. To me, an educated individual, foremost and first, understands that one ‘s ways of cognizing thought and making flow from whom one is. Such a individual knows that an reliable individual is no mere person, an island unto oneself, but is a being in relation to others, and hence is, at nucleus, an ethical being. Furthermore, a genuinely educated individual speaks and Acts of the Apostless from a deep sense of humbleness, witting of the bounds set by human finiteness and morality, admiting the grace by which pedagogue and educated are allowed to brood in the present that embraces past experiences but is unfastened to possibilities yet to be ‘ . A Simple Model of Reflection 1 The Significant Experience The salient events – 1 ‘s behavior thoughts / cognition feelings good / bad 2 The Reflective Procedure 1. Describe the events. Avoid doing opinions 2. Attend to experience – good 1s or negative 1s. Casual fortunes or act uponing factors 3. Re-evaluate the experience How it felt, self, others, clients Connect bing cognition and attitudes with thoughts and feelings from experience 4. See alteration of cognition, attitudes, behavior for future usage Explore and dispute any premises you made 3 Result Evaluation of the brooding procedure 4 Critical analysis A new manner of making something, or an alternate manner of covering with the state of affairs elucidation of an issue development of a skill declaration of a job, greater assurance in one ‘s abilities changed set of precedences 5 Consequences Action Plan/ ends Consequences into pattern Learning demands Changing pattern ( Koch 1989 ) Future Experiences Links theory to pattern Stop and take stock so advancement ( Kemmis 1895 ) Enhanced degree of assurance To Summarize Behaviour 1. Describing the events New Perspective Ideas 2. Addressing 1s feelings Changes in behavior Feelingss 3. Re-evaluating the experience Commitment to action The experience 4. The brooding procedure Results Decision Learning through contemplation topographic points control with the person Helps the person with the challenges of pattern. â€Å" Experience is ne'er limited, and is ne'er complete. It is an huge esthesia, a sort of immense spider ‘s web of the finest satiny togss suspended in the chamber of consciousness, and catching every air borne atom in its tissue. † Henry James 1843

Marketing Analysis for Samsung Essay

INTRODUCTION Samsung was founded by Byung-Chull Lee on March 1, 1938, in Taegu, Korea, with 30,000 won. Initially his business focused primarily on trade export, selling dried Korean fish, vegetables, and fruit to Manchuria and Beijing. In little more than a decade, Samsung-which means â€Å"three stars† in Korean-would have its own flour mills and confectionery machines, its own manufacturing and sales operations, and ultimately evolve to become the modern global corporation that still bears the same name today. For over 70 years, Samsung has been dedicated to making a better world  through diverse businesses that today span advance technology, semiconductors, skyscraper, plant construction, petrochemical, fashion, medicine, finance, hotels and more. The flagship company, Samsung Electronics, leads the global market in hightech electronics manufacturing and digital media. Samsung move to partner with Google for their Android OS and the recent series of Smartphone has tremendously brought their revenue to greater heights. In 2011, the stellar Samsung GALAXY S II sold more than 10 million units worldwide, achieving the No. 1 global market share for smartphones (2011 Samsung Electronics Annual Report). Approx 94.5% of Singapore household has a hand phone in 2008.   Likely the percentage should be higher now. The functions of a hand phone have evolved greatly in this decade. From means of communication via SMS and calls, hand phone or rather Smartphone serves consumers a far range of functions today. A Smartphone offers more advance computing ability and connectivity then conventional mobile phone. Generally the established Smartphone brands in Singapore are Apple, Samsung, Nokia, HTC & Motorola. The rapid growth and success of Samsung are the reasons why our group chose this brand. We hope through in-depth research and analysis can we better understand the success factors behind this rapidly sprang brand, particularly in the Smartphone industry. 2.  SURVEY RESEARCH Survey research approach is done via questionnaire targeting general public. It can be used to gather information about people’s knowledge, attitudes, preferences, or buying behaviour for Smartphones. Basha and Harter (1980) state that â€Å"a population is any set of persons or objects that possesses at least one common characteristic. Through our survey, we sample a population which we hope can be representative of the Singapore consumers. This approach is selected by the group because it is the most widely used method to collected primary data to meet our research objectives. Through the primary data collected, we hope to draw certain information through analysis on consumer behaviour on the purchase of smartphones. Research Objectives The purpose of this survey is to understand our responders behaviour and attitude towards smartphone. We segmented the questionnaire into 4Ps namely product, price, place and promotion. We hope that with this survey finding we can better understand the needs of smartphone users, why they will or will not be using and also the reason why others are not using Samsung smartphone and the likelihood of them using Samsung in future. With the findings, we hope to draw conclusive data and make recommendations. 2.2  Contact Method We personally gave out the survey forms as shown in Appendix 1 to the general public at Ang Mo Kio Hub and Nanyang Polytechnic. We have given out to 41 respondents and used 30 of them for analysis (11 were deemed as void due to insufficient information or non completion) 2.3 Sampling Plan & Survey Questions A segment of the population selected for marketing research to represent the population as a whole. The survey is to be conducted with a sampling size of 30.The questions were limited to 10 to avoid being too lengthy resulting in fatigue respondents. First part of the survey included information pertaining respondents’ background such as gender & age which then we proceed to gathering information like consumer preference. Five point Likert scale was used to measure few variables. 3.  CUSTOMER We will further describe the customer segment for Samsung smartphones using demographic, psychographic and behavioural factors. 3.1  Demographic factors The targeted segment is for both male and female, probably age between 14 and 55, skewed more towards the Gen Y. The country or area should have good network (Eg: 3G, 4G, wireless connection) to ensure optimal usage of Smartphone features. 3.2  Psychographic factors There are basically three segments of users broadly in which Samsung wishes to target; entertainment focused, communication-focused and information-centric users. The entertainment-focused users are generally younger group which see a mobile device as a lifestyle choice, and they’re willing to pay extra for a device that’ll help keep them entertained. Entertainment can also include things like social messaging with friends, facebook and networking. The communication-focused users are extroverts who live to communicate with others. They’re often in people-facing jobs like sales. They’re willing to pay extra for a mobile device that lets them keep up with others in multiple ways. E-mail, SMS, voice, conferencing, video calling — basically, anything communication-related is compelling to them, and they will pay extra for a device that does it well. The information-centric users are more introverted. Rather than focusing on their dialog with others, they tend to do a lot of thinking on their own, and want their mobile device to be a  memory supplement and a means to capture new information. They’re will ing to pay extra for features that help them capture and remember ideas and information. 3.3  Behavioural factors Past users of Samsung (Be it handphone or other appliances) will likely purchase Samsung again due to familiarity and if they have had pleasant experience with the phone, the likelihood of repurchase is high. 4.  MARKETING MIX 4.1  Product a.  3 Levels of Product A product is normally defined as the physical items that consumers purchase. But actually the nature of a product can be further explored in 3 levels. They are The Core Product, The Actual Product and The Augmented Product which are further explained in Appendix 3. Smartphone industry is growing rapidly with many new brands coming in for a slice of market share each fighting towards fulfilling consumer growing wants. Understanding the 3 levels of product can better enable Samsung to position itself. Based on Kotler’s Three Level of Product Framework, the Samsung smartphone core product is giving consumers tool of communication. Through product  differentiation of smartphones, consumers are given a variety of choice for the actual product as illustrated in Appendix 3. Samsung’s strategy will ensure it is already at the finishing line when consumer tastes change hence it produces a wide product range for every taste and demand. b.  Consumer Product Samsung smartphone is categorised as a Shopping Product. Consumers will compare on the price, style, function, quality and suitability of the smartphone due to the multiple brands and model available in the market. Having achieved unmatched global competitiveness in hardware, Samsung has been focusing on enhancing its software capabilities in user interface, user experience, and design and brand awareness. To remain competitive, Samsung must continuously develop quality and innovative smartphones to stay in the lead. c.  Brand Development Strategy The most difficult step in developing a marketing plan is normally the process of developing a brand strategy. It’s often the biggest challenge face by most businesses but it is an important step in creating the company identity. In the smartphone market, Samsung branding still falls behind Apple. However Samsung in recent years has been very aggressive and rapidly gaining market share. We will move on to discuss Samsung brand development strategy. ‘While many companies that sponsor events are focused on boosting their brand awareness, Samsung Electronics looks at things a little differently. The Korean giant – a major sponsor of the recent Youth Olympic Games (YOG) – says that â€Å"brand preference† is a better indicator of whether its investment has paid dividends.’ (The Straits Time, 13 Sept 2010) Samsung sponsorships in Youth Olympic Games (YOG) and the upcoming London 2012 Olympics will certainly provide strong profile and brand power. Through sponsorship in the Olympics, Samsung seeks to, through user experience boost up their brand. d.  Survey Result on Target Segment Perception (Product) From our survey findings, 94% of the respondents are smartphone users with with 2 respondents one non-smartphone user and one unsure. We have checked with the unsure respondent and respondent was using a smartphone bought to her by her daughter. The strong percentage of smartphone users 94% as per survey results showed a strong And 60% of the respondents responded they are likely to purchase Samsung for their next phone. 4.2  Price a.  General Pricing Approach Price will always be the key concern of consumers’ before making any purchasing decision (Smith and Carsky, 1996). The level of price is found to positively affect behavioral intentions mainly because price establishes image of the brand in the eyes of the consumers (Aaker, 1991). The price set for any product including smartphone is crucial as it directly impacts on consumer purchase. The company’s range of low- to high-end smartphones caters to almost every budget. Based on client perceived value and market offerings, Samsung adopts  a value based pricing strategy. ‘If there is a consumer for it, we will offer the product, says Younghee Lee, senior vice-president of sales and marketing for Samsung’s mobile business.’ (The Business Time, 17 March 2011) b.  Price Compared to Competitors Samsung stays on a competitive price and with its vast product line; every price range is met with a product. We have used the recent launch of Samsung S3 Smartphone with its competitors as illustrated in Appendix 4. Samsung S3 smartphone is considered the high end product series in the smartphone market and we have chosen close competitors mainly Apple iPhone 4S and HTC One. From the comparison, though Samsung S3 is the latest product launch amongst the three phones, it still stays at a less than $100 price difference with competitors. The price Samsung offers is very close to its competitors giving it an edge over them. c.  Product Mix Pricing Strategies The product mix is the collection of products and services that a company chooses to offer its market and pricing strategies based on what objectives the company had set for them. Samsung’s product strategy is to create Android devices across varying price points and flood the market through as many carriers across the world as possible. The original Galaxy S was sold through about 240 different global vendors. Product-line pricing involve setting price for different products within a product range at different price point is the strategy Samsung applied for smartphone. For example, Samsung had a lot of smartphones products with different design and feature at different prices as shown in Appendix 5. The greater the feature and benefit obtain, the higher the consumer have to pay. d.  Price Adjustment Strategies A set of strategies used by companies to adjusted their basic prices to account for various customer differences and changing situations. The  commonly use strategies are Discount and Allowance Pricing, Segmented Pricing, Psychological Pricing and Promotional Pricing. In the smartphone industry, discount and allowance pricing adjustment strategy is commonly used. This strategy allows companies to adjust their basic price to reward customers for certain responses, such as early payment of bills, volume purchases, and off-season buying. This strategy can come in many forms. Seasonal discount is a price reduction to buyers who buy merchandise or services out of season. For example, when Samsung Galaxy S3 is launch, the price of Samsung Galaxy S2 was reduced. In this scenario, older model of smartphone is the same as off season products. Seller will offer discount to encourage the buyer to purchase off older models. Allowances are another type of reduction from the list price. For example, trade-in allowances are price reductions given for turning in an old item when buying a new one. Trade-in allowances are most common in vendors selling smartphone. e.  Survey Result on Target Segment Perception (Price) Through our survey findings, most respondents rated price as ‘most important’ factor to consider when buying a smartphone. An interesting thing to note is 40% of the respondents mentioned they will pay up to $300 for a smartphone and 30% mentioned they are willing to pay more than $1500 for a smartphone. It is therefore important to draw specific data to understand the needs and wants for those segmented clients. 4.3  Place a.  Number of channel levels Place is also known as channel, distribution or intermediary. It is the mechanism through which goods are moved from the manufacturer to the consumer. We have analysed Samsung smartphone distribution as shown in Appendix 6. Samsung practises indirect channels using selective distribution. The channel contains one to two intermediary levels. Through the major telcos and authorised dealers, Samsung distribution in Singapore is very intense, and this is exactly what Samsung wants. One can purchase a Samsung Smartphone at every neighbourhood in Singapore. All authorised distributors were given product training & support whenever needed. All telco (SingTel, M1, Starhub) also have dedicated staff to provide training & desk support to consumers should they require assistance on how to use the smartphones. b.  Channel intensity From the Appendix 6, the distribution channels are intense diverting to over 300 outlets making it easily accessible for consumers. The wide and broad channels are one factor for Samsung success. c.  Number of outlets, location The outlets for Singapore are estimated to be over 300, with at least one outlet in every neighbourhood and the availability to buy online with free delivery. d.  Survey Result on Target Segment Perception (Place) From our survey results, 99% of the respondents bought their phone through the various channels with 49% through telco and dealers. Consumers prefer buying phones with contracted lines and this might suggest Samsung can consider giving a better incentive to telcos and dealers to further boost up their sales. 4.4  Promotion a.  Marketing Communications Objectives Marketing communications objectives is paramount to marketing success. If there is no objective, than there will be no way to measure the marketing success. After all, an objective is the goal intended to attained, which should be attainable and can be measured. Understanding the Product Life Cycle (as illustrated in Appendix 7) of each product can enable the company to respond with the marcom objectives. Though Samsung started its Smartphone in 2008, in our opinion the stage for Samsung smartphone is at its maturity stage in the Singapore context. During launch of a new smartphone, the objectives will be more informative like: Telling market about the new product Explaining how a product works Suggest new uses for a product Marketing effort by Samsung is normally conducted for launch of new products. As for their existing products, it is conducted together with their vendors like IT fairs and Electronic fairs. The marketing communication objectives for these efforts will be different from a new launch. The objectives these efforts are: Encourage brand switching Persuading customers to purchase now Build brand preference Keep product in consumers’ mind Maintain top of mind awareness Promotion Mix Attractive prices of good products are not enough for a business to generate maximum sales and profits. The benefits of products have to be communicated to customers. In marketing, this is commonly known as â€Å"promotion†. The total marketing communications programme is called â€Å"promotion mix†. Elements of promotion mix include Advertising, Sales Promotion, Public Relations, Personal Selling and Direct Marketing. The elements of promotion mix used by Samsung smartphone are: 1) Advertising Deliver marketer’s message using any paid form of mass media outlets, it involve non-personal presentation and promotion of ideas, goods or services by an identified sponsor. The 3 purpose of advertising are Informative, Persuasive and Reminder. Samsung has been using all three purposes for their advertising campaign in different occasion. Let’s look into Samsung individual advertising purpose and objectives. Sales Promotion Sales promotions normally refer to encouraging customers to respond or undertake some activity using some form of incentives through special short-term techniques. Some of the sales promotions technique used by Samsung smart phone is: a)  Joint promotion with Major Telco Samsung smartphone often had joint promotion with major telco to boost up the sales of the smartphone. For example the  promotion that was in the Starhub official site that offers  Samsung Galaxy S3 at different price depending on the plan  sign up or the Samsung Galaxy S2 at a low price with 2 years plan. (As shown in Appendix 8) b)  Joint Promotion with Major Electronic Mega Store Samsung always conduct joint promotion with major electronic mega store during ad-hoc promotion fair. Premiums like additional SD card, screen protector, casing or 0% interest instalment plan is often used during such fair. This promotion is used to enhance the sales by offering some perks and also to clear stock for the older model smartphone. (As shown in  Appendix 9) Survey Result on Target Segment Perception (Promotion) Through our survey findings, respondents rated ‘current mobile plan expired’ as the most important factor which influence their purchase of smartphone. This might be an important indicator for Samsung to have intense tie up promotions with the telcos to offer consumers attractive rates for those plans that have expired. A significant percentage of respondents also mentioned the launch of new  smartphone is influential in making the purchase. These are likely the consumers who are willing to pay a premium price for the latest launch of smartphone. Samsung can utilise this and through advertising for example; television commercial, newspaper advertisements, internet announce the new launch in a tasteful manner to attract this segment of consumers. 5.  CONCLUSION Constantinides (2006) emphasizes that marketing mix is a framework of the dominant marketing management paradigm to identify market development, environmental changes and trends. Several studies confirm that the 4Ps is indeed the trusted conceptual platform of practitioners dealing with operational marketing issues (Romano and Ratnatunga, 1995; Coviello et al., 2000). The wide acceptance of the 4Ps among field marketers is the result of their profound exposure to this concept during college years, since identifying the 4Ps as the controllable parameters is likely to influence the consumer buying process and decisions (Brassington and Pettitt, 2003; Soekartawi, 2005a). We conducted the survey to evaluate different segments of customers’ attitude toward 4Ps. It is expected that with this survey findings with the primary data we have collected can we better understand and provide recommendation for Samsung  to develop greater understanding of how to serve existing and potential customer based on 4Ps concept for a basis to meet profitability of their business. Through our survey, we realised a very important trend; almost 94% of the respondents carry a smart phone. Assuming the latest data from Singstat stating 95% of Singapore household having a handphone, and with that equate to 94% of them having a Smartphone, the total volume of smartphone market is estimated to be minimum 3-4Million in Singapore alone. Current users of Samsung are generally satisfied with the features and functions of the phone. However as Samsung faces close competition with its competitors, Samsung needs to continuously come out with new innovation and technology to stay in the lead. As Samsung is in its maturity stage of the product life cycle, Samsung needs to differentiate itself from competitors. However the tricky part is to position products across different, yet overlapping, market segments. It is important to note, however, that since some consumers may belong to both segments, positioning claims for a product should never conflict. To avoid confusing consumers, it may be necessary to make a broad appeal to both segments and then change the positioning slightly within each segment. As Samsung smartphone do has many variations, approximate 24, the positioning within each range should be unique and clear to consumers. Overall we feel that Samsung has done well to come this far and stay in the lead. The advantages Samsung has over competitors are the wide distribution channels and the vast product variations. Samsung must continue to ensure its distributors and telcos are given attractive incentives which in turn can bring in non Samsung users. Samsung should also focus on building brand loyalty, which will ensure retain of past and current Samsung consumers. Their primary goal should be to maintain their current market share and extend the product life cycle. REFERENCES Samsung Electronics 2011 Annual Report accessed on 25 June 2012 http://www.samsung.com/us/aboutsamsung/corporateprofile/download/2011_annual _rpt.pdf Singapore in figures 2011 http://www.singstat.gov.sg/pubn/reference/sif2012.pdf accessed on 25 June 2012 Constantinides E (2006). The Marketing Mix Revisited: Towards the 21st Century Marketing. J. Mark Manag, 22: 407-438. Porter, M., â€Å"Competitive Strategy – Techniques for Analyzing Industries and Competitors,† (New York: The Free Press,1980). Smith, M.F., and Carsky, M.L. (1996). Grocery Shopping Behaviour:A Comparison of Involved and Uninvolved Consumers. Journal of Retailing and Consumer Services, 39 (2), 73-80. Aaker, D.A. (1991), Managing Brand Equity. Capitalizing on the Value of Brand Name, Free Press, New York, NY. Busha, Charles H., and Stephen P. Harter. Research Methods in Librarianship: Techniques and Interpretation. Orlando, FL: Academic Press, Inc., 1980. Romano C, Ratnatunga J (1996). The Role of Marketing, Eur J. Mark, 29: 9-30. Brassington F, Pettitt S (2003). Principles of Marketing, Third Edition, Prentice Hall/Financial Times. New Jersey. http://www.bloomberg.com/news/2012-04-27/samsung-overtakes-nokia-as-world-sbiggest-phone-vendor.html http://www.samsung.com/sg/aboutsamsung/corporateprofile/valuesphilosophy.html

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British Airway is a listed industrial company on the London Stock Essay

British Airway is a listed industrial company on the London Stock Exchange,obtain its published annual reports and aacounts - Essay Example The financial performance and position analysis of British Airways can be done with the help of profitability, leverage and liquidity ratios in comparison with one of its major industrial competitors i.e. Air France-KLM (banker.thomsonib.com). The analysis of Air France-KLM would serve as a benchmark for the evaluation of performance and position of British Airways plc. The profitability ratios presented in the above table highlight both the companies i.e. British Airways plc and Air France-KLM for the last 4 years 2002-05. The return on assets ratio for British Airways reveals that the company has been generating a declining return on its various assets over the last four years. This ratio has decreased by about 39% in 2005 as compared to the year 2002. For Air France, this ratio also shows that the return generated by the company on its various assets has been consistently declining over the four years. The ratio has decreased by about 50% in the year 2005 as compared to 2002. Despite this fact, Air France's return on asset ratio is about 12% higher than that of the British Airways plc for the year 2005. This suggests that Air France has been more successful in utilising its assets towards the generation of profit. The return on capital employed ratio indicates the extent to which a company generates return on the funds invested by its investors. According the above table, British Airways' return on capital employed ratio has been on the declining trend for the last four years suggesting a significant plunge in the company's net profits. The ROCE for British Airways has declined by about 30% in the year 2005 as compared to 2002. Approximately, the similar situation has been with its competitor Air France plc; its ROCE has also been declining but at a higher rate than British Airways i.e. 50% if the figures for the year 2005 are compared with 2002. Still, Air France's ROCE is much higher than that of the British Airways. The three profit margin ratios depicted in the above chart i.e. the gross profit margin, operating margin and net profit margin provide an insight into these companies' general profitability. The gross profit margin shows the revenue that is left with the company after accounting for various production and distribution costs. The operating margin reveals the extent to which a company loses its sales revenues in meeting its

Private Finance Initiative and UKs Construction Industry Essay

Private Finance Initiative and UKs Construction Industry - Essay Example Private Finance Initiative (PFI) is a device employed by United Kingdom’s government to arguably to make the construction industry more competitive and more profitable. This does not come as a surprise since the UK construction industry provides a tenth of the UK's gross domestic product, employs 1.4 million people and is worth around  £65 billion per annum. With an output of  £81.9bn in 2006, the UK construction industry is ranked in the global top ten. Thus, it is only then logical to support the industry. PFI is a way of funding major new public building projects such as hospitals, schools, prisons and roads. Private consortiums, usually involving large construction firms, are contracted to both design and build a new project, and also to manage it. The contracts typically last for 30 years. The building is not publicly owned but leased by a public authority, such as a council or health trust, from the private consortium. The private consortium raises the cash to build the project. It is then paid back with interest by the government through regular payments over the period of the contract. PFI projects could be viewed as a means of enabling government services to be "outsourced" to private sector suppliers. PFI is not the same as privatization as the Government retains ultimate responsibility to the public for the service concerned. Outside the UK, PFI is more commonly known as Public Private Partnerships (PPP). The policy has not been without its critics. As with any form of hire purchase, buying something on tick is more expensive than paying for it up front. The Edinburgh Royal Infirmary is often cited as an example of how expensive the PFI can be. It cost  £180m to build and will cost  £900m to pay for. ... Use of PFI in the Construction Industry Since the advent of PFI, the construction industry has found itself on much more stable ground. Between 2001 and 2002, its output is estimated to have increased by 9.7%. According to the Major Contractors Group (MCG), a major construction trade association which represents UK firms such as Carillion (formerly part of Tarmac), Costain and Amec, construction companies engaged in the private finance initiative expect to make between three and ten times as much money as they do on traditional contracts. (Research and Markets Online, 2003) Bill Tallis, the director of MCG, said construction firms traditionally received rates of return of 1.5% to 2% on contracts but were now expecting margins of 7.5% to 15% on PFI building schemes. The high profit available to investors in PFI schemes explains why John Laing PLC has sold off its basic construction company and bought up stakes held in such projects by hard-pressed Amey PLC. (Macalister, 2003) This strategy is reinforced by figures from the European Construction Industry Federation (ECIF), which show that the UK construction sector grew by over 8% last year while its counterpart in Germany and France slumped by 2.5% and 0.7% respectively. (UK DTI Online, 2007) The UK government defends PFI by its use of something called the 'public sector comparator'. This shows whether or not privately financed schemes offer better value for money than conventional funding. The main problem with this is that the government has provided an accounting device called 'risk costing' which has meant that private firms generally emerge as winners. When a consortium of private companies agrees to build something for a public

Strategic Management and Leadership Essay Example | Topics and Well Written Essays - 3500 words - 7

Strategic Management and Leadership - Essay Example There are around 26,000 people employed under the company in worldwide market segments. The company has made adequate investments in the segments of production facilities and ‘Research and Development’ (R&D) facilities with the aim of ensuring that innovative along with better quality cars are provided to global customers. Subsequently, the company with the assistance of R&D facilities is able to conduct business operations in an effective manner (Jaguar Land Rover Limited, 2014). The success of a company is based on the facts that business objectives are accomplished in accordance with desired business outcomes. In this regard, Jaguar Land Rover has been performing business operations in the worldwide market segments with quality products. The prime focus of the company is in the area of quality, innovation, design and technology, which have assisted in enhancing market share, customer base as well as production line. Subsequently, the company is identified to develop new product types which include F-TYPE along with a new variety of Range Rover. The company has been selling different variety of cars that include luxury saloons, four wheeler off-road vehicles and spots cars in almost 178 countries (Bloomberg, 2014). The customers are recognised to be the prime consideration for the success of the company. The company has been making investments in R&D facilities with the intention of providing products in accordance with the expectations of the customers. In this respect, the company has invested around  £2 billion during the period 2013 with the intention of developing production facility, infrastructure and product development (Jaguar Land Rover, 2013). Jaguar Land Rover had employed around 3,000 additional employees during the year 2013. Subsequently, the company with the assistance of its employees, dealers and supply chain networks has been able to provide around 374,636 cars i.e. 23% above from the

Determination of Dissolved Oxygen In a Water Essay Example for Free

Determination of Dissolved Oxygen In a Water Essay INTRODUCTION In an alkaline solution, dissolved oxygen will oxidize manganese(II) to the trivalent state. 8OH-(aq) + 4Mn2+(aq) + 2H2O(l) ï ¼ Ã¯ ¼ Ã¯ ¼Å¾ 4Mn(OH)3(s) The analysis is completed by titrating the iodine produced from potassium iodide by manganese(III) hydroxide. 2Mn(OH)3(s) + 2I-(aq) + 6 H+(aq) ï ¼ Ã¯ ¼ Ã¯ ¼Å¾ 2Mn2+(aq) + I2(aq) + 6H2O(l) Sodium thiosulphate is used as the titrant. Success of the method is critically dependent upon the manner in which the sample is manipulated. At all stages, every method must be made to assure that oxygen is neither introduced to nor lost from the sample. Furthermore, the sample must be free of any solutes that will oxidize iodide or reduce iodine. Chemicals: Manganese(II) sulphate solution – prepared by dissolving 48 g of MnSO4.4H2O in water to five 100 cm3 solution; alkaline potassium iodide solution—prepared by dissolving 15 g of KI in about 25 cm3 of water, adding 66 cm3 of 50% NaOH, and diluting to 100 cm3; concentrated sulphuriv(VI) acid; 0.0125 M sodium thiosulphate solution; starch solution (freshly prepared). Apparatus: 250 cm3 volumetric flask, 250 cm3 conical flask, measuring cylinders, titration apparatus, magnetic stirrer Procedure: 1.Use a 250 cm3 volumetric flask to collect water sample. Fill the flask completely with water without trapping any air bubbles. 2.Add 1 cm3 of manganese(II) sulphate solution to the sample using a pipette. Discharge the solution well below the surface (some overflow will occur). 3.Similarity introduce 1 cm3 of alkaline potassium iodide solution. Be sure that no air becomes entrapped. Invert the bottle to distribute the precipitate uniformly. [Hazard Warning: Care should be taken to avoid exposure to any overflow, as the solution is quite alkaline.] 4.When the precipitate has  settled at least 3 cm below the stopper, introduce 1 cm3 of concentrated sulphuric acid well below the surface. Replace the stopper and carefully mix until the precipitate disappears. A magnetic stirrer is helpful here. 5.Allow the mixture to stand for 5 minutes and then withdraw 100cm3 of the acidified sample into a 250 cm3 conical flask. 6.Titrate with 0.0125M sodium thiosulphate until the iodine colour bec omes faint. Then add 1 cm3 of starch solution and continue adding the thiosulphate solution until the blue colour disappears. 7.Record the volume of thiosulphate solution used and calculate the dissolved oxygen content in the sample in mg dm-3. Remarks 1.If the water sample has a low DO value, it is recommended to withdraw 200 cm3 of the acidified sample into a 500 cm3 flask for the titration describe in step 5. 2.This experiment can be further developed into a project to study the extent of water pollution. (a)The water sample under investigation is divided into two portions. One portion of the sample is immediately analysed for dissolving oxygen using the Winkler method. The other portion is stored in the dark for five days. (b)Repeat the analysis with the water sample that has been stored in the dark for five days. The difference between the two measurements is the five-day biochemical oxygen demand (BOD5), measured in mg dm-3.

Porosity Versus Permeability Essay Example for Free

Porosity Versus Permeability Essay Porosity and permeability are two terms that are commonly mentioned together and sometimes, even mistakenly interchanged. It is certain, however, that these two terms are completely different and pertain to different rock, sediment, or soil characteristics. The volume of openings in relation to its total volume determines porosity. The rule of thumb is that, the more tightly packed a rock is, then the less porous it is. As an example, crystals are less porous than volcanic rocks since the crystalline structure allows for compact organization, while volcanic rocks usually form in the presence of gases and therefore contain air spaces. Permeability, on the other hand, pertains to the degree of capacity to enable fluid to pass through. Thus, for example, if a rock has numerous holes in its structure and lets fluids to pass through effectively, then it can be considered as something that is highly permeable. On the other hand, if a rock has holes yet fluid still cannot pass, then it cannot be considered to have good permeability. In this sense, not only are possible passageways required for having good permeability, but the interconnectivity between the passageways is also important in order to allow the fluid to flow through. A sedimentary rock such as shale, which is composed of lithified clay, can be considered to have high porosity and low permeability. Since it is characterized by the numerous irregular spaces and breaks in its structure, it considered to be is rather porous just like other sedimentary rocks. However, due to the fact that the spacing pattern does not convey a continuous path wherein fluids may travel through, it cannot be considered to be permeable; hence, it has low permeability. Therefore, porosity and permeability are indeed distinct from each other, but a directly proportional relationship may commonly be observed between the two; however, there are cases where the relationship does not hold true due to the lack of proper interconnectivity between pores.

Challenges Faced by Muslim Women

Challenges Faced by Muslim Women Aizany Hussin Nayel Badareen Discovering Muslim Women Women play a significant role in the growth and the development of society around the world. Women perhaps are not physically or physiologically same as men, but they are much more responsible in delivering their roles for the society. However, in Islamic societies, women seem to be bound into certain roles and responsibilities. These righteous women are perplexed with the law and legal systems in their societies, which are supposed to be Islamic (al-Hibri, 37). These confusion and restrictions somehow heighten a mans status while degrading a womans position in the society. On the other hand, in the Quranic view of women, it states that both male and female were equal and they both have same responsibilities as well as benefits as a Muslim (al-Hibri, 46). Concisely, a Muslim women are more or less the same as the men in terms of rights in the Islamic societies. Considering these issues, this paper are to discuss about the challenges and obstacles faced by Muslim women in the west and the Muslim women in the Muslim world. Islam, like any other religion, had to deal with the challenges that weight the community in order to assimilate especially in the West. Not to mention about the women in the community, who always had issues within the Muslim world and also in the West. Before we go any further, it is important to understand that there are significant differences between Muslim women in the west and Muslim women in the Muslim world in terms of the obstacles and challenges they had to endure. In fact, being a Muslim women in the west is not easy as it looks. For instance, Muslim-American womens identities has been defiled after the event of 9/11 in the United States (Karasu, 2). Therefore, Muslim-American women had to encounter the stereotypes and discrimination despite of the issues in the Islamic community itself because of the event. Different from other Muslim women, they only had issues within the community rather than being stereotyped. Above all, we still going to discuss about the challenges a nd obstacles facing the Muslim women in the West and the Muslim World. One of the challenges faced by Muslim women in the Western world is the way they dress especially in wearing a Hijab (veil). Western people sees women wearing the Hijab differently as they are the minority and they are more noticeable (Ali, 2). It is easier for them to recognize these women. In addition, Wearing the Hijab acts as a clear and visual identity marker for Muslim women adhering to Islamic standards in the United States, therefore women without the Hijab are not overtly expected to carry out the same values (Karasu, 2). This illustration demonstrates that all Muslim women wearing a Hijab are the same. In fact, there are also Muslim women who does not wearing a Hijab which has the same value as a woman wearing a Hijab. There are reasons for them to not wearing a Hijab in the Western nation. Furthermore, they are not obligate to wear a Hijab in non-Muslim country (Karasu, 2). With all the stereotypes and discrimination towards the Islamic community, it makes it harder for th e Muslim women who wear a Hijab to socialize in the western community and not to mention that they are easy to identify. Often, its hard for them to decide whether to wear the Hijab for the Islamic standards or not to wear it to fit in the community without being stereotyped. After all, it is a personal decision of oneself according to their beliefs in God (Ali, 3). Furthermore, Muslim women also had issues with the Islamic community in the Western world. They had problems in showing that they are religious enough to be a Muslims whether it is outside group or inside group members. (Karasu, 2). The outside group refers to the Western community and the inside group refers to the Islamic community in the west. So basically the conflict is that these women want to fit in the Western community without being marginalized by the Islamic community. We can also say that they want to practice Islam without being discriminated by the western community. For instance, Muslim-American women who did not wear Hijab are worried about not being considered Muslim (Karasu, 3). In fact, she did that because she wants to be accepted into the western community. Therefore, it is hard for the Muslim women in the west to make choices in order to be a true Muslim. However, not all Muslim-American women judge each other (Kerasu, 3). This statement make sense because being a minority is a challenging enough and we shouldnt judge others as long as we have the same faith. Family law also one of the challenges which the Muslim women in the western world had to confront. According to Kecia Ali in her article, Rethinking Womens Issues in Muslim Communities, Muslim women in the United States can choose to follow a certain doctrines in their personal dealings (4), in their marriage. With this they eventually can set up a conditions or agreements in their marriage so they can meet expectations and claim a certain rights between them (Ali, 4). Kecia Ali states that this method are beneficial but it will alter the traditional imbalance of spousal rights in classical law (4). Means that this will change the general rights of men or women in a marriage. For instance, like Kecia Ali said, the wife cannot put a condition to restrict the husbands rights to reject her (4) because in general, the husband are superior in terms of status in a marriage. So, this is one of obstacles for the Muslim women in western world which they have to confront. Muslim women in the Muslim world however has different set of issues. Some of them are the same as Muslim women in the western world but, differ in application. One of the biggest challenge for Muslim women in a Muslim world is customs and traditions. There are large deceiving customs and traditions that relate to the issues of womens rights. For example, in Morocco, they forbid a father to force their virgin daughter into marriage (al-Hibri, 43) and also claim this tradition are from the Maliki (al-Hibri, 43). Nonetheless, if we examine closely into the Maliki interpretation, it will result in the inconsistency with the hadith which is a daughter need a permission from her father to get married (al-Hibri, 43). A father still has a power towards his daughter in terms of marriage. There are pros and cons on this issue but, women are the one who be a victim on this matter. This is the example of issue that perplexes Muslim women in the Muslim world. However, we can still retain and pra ctice our cultural belief but, all of the customs must be consistent with the basic precept of Islam and any traditions that oppose Islamic belief must be rejected (al-Hibri, 41). Another major challenges face by Muslim women in the Muslim world is their rights in a marriage. A general view in the Islamic law is that women status in a marriage is lower than men. This law are claim to be harsh and unfair to women (Ali, 3-4). Actually, what happened is that most of women didnt know their actual rights in their marriage. It is a common thing to see that man are far more superior in a marriage because obviously, man are physically stronger than woman and it is the husbands responsibilities to protect and take care for his family. It is accepted in all marriage even in non-Muslims that the husband has the power towards his wife and family. Because of this, many people thought that women has a far lower rights than men in a marriage and simply has to obey their husband. However, women actually has a guaranteed numerous rights by Islamic law (Ali, 4) and they have to learn how to claim their rights. Some suggestions made by Kecia Ali in her article about this matter. She said that, a wife can set a condition in her marriage contract so she can maintain her status as a woman (Ali, 4). Despite of this issue, what important the most in a marriage is respect to each other. Next challenge and obstacle that Muslim women in the Muslim world has to deal with is the sexual harassment. The global definition of sexual harassment is that its a form of violence resulting in assaulting a woman through a clear behavior that is sexual in nature from a person having authority over the other, who rejects this advances which leads to limit the freedom of women (Awel El Khayt, 3:10). The harassment can be done by visual, verbal and physical means. The conflict about this issue is that, not only sexily dressed women being targeted but women who dressed modestly also being harassed. This is a big issue for the Muslim women to confront with. Furthermore, most of these harassed women are not eager complain or make a report to the police about the harassment because they are afraid, embarrass and dont have any prove that they were being harassed (Al Jazeera, 12:14). If we didnt prevent this issue, the Muslim women status will be degrading even more within the community. Based on the challenges and obstacles facing Muslim women in the Western world and the Muslim world, we can conclude that being a Muslim women are indeed challenging. The challenges related to wearing a Hijab, with the community and family law is what Muslim women in the west had to confront. Not to forget about Muslim women in the Muslim world who meet obstacles related to culture and traditions, the rights in a marriage and the sexual harassment. There is nothing I can say about these issues but what I can do is respect towards all the Muslim women. For me, it doesnt matter if one belongs to another group or not because what matters is the beliefs. In fact, most Muslims generally do not categorize themselves, yet, they prefer to call themselves simply Muslims. Works Cited Seran Karasu, Muslim American Women in the United States: What is considered Muslim  Enough? Applied Psychology OPUS. NYU Steinhardt. Print. Kecia Ali, Rethinking Womens Issues in Muslim Communities. Taking Back Islam:   American Muslims Reclaim Their Faith. M. Wolfe and Beliefnet, eds, Esmaus, PA:  Rodale Press, 2002. Print. Azizah Y. al-Hibri, Muslim Womens Rights in the Global Village: Challenges and  Opportunities, 15 J.L Religion 37(2000). Print. Awel El-Khayt, Sexual Harassment in Egypt (English Subtitles) Awel El-Khayt Program,  e3lamakTV, Jun 18, 2013. Web.  https://www.youtube.com/watch?v=Gja05symHkk Al-Jazeera, Everywoman-Sexual Harassment in Egypt, Al-Jazeera English, Oct 19, 2007.   Web. https://www.youtube.com/watch?v=GGFZNd2jfR8