The Digestive Systems Of Animals - 1315 Words

Part 1. An animal that feeds on a large meal undergoes numerous changes that affect its other physiological systems. Discuss how the digestive process impinges on other systems including, but not limited to, thermal physiology, reproductive physiology, the circulatory system, the cardiovascular system, the respiratory system, kidney function and excretion, liver function, and the endocrine system. When an animal feeds on a large meal many things happen, the digestive system is all about getting the feed into their body, digesting the feed, absorbing the nutrients they need, and elimination of the materials that they don’t need. Ruminants and monogastrics are the two main categories that the digestive systems of animals are divided into.†¦show more content†¦Rabbits, hamsters, and a few other animals have a functional cecum, which makes it easier for the animal to digest roughage in feeds. The animals that do not have a function cecum have a limited ability when it co mes to digesting roughage in feeds. For the digestive process, it too begins with feed being in the mouth and then it goes down to the esophagus to the stomach. The feed then goes on to the small intestines and afterwards the feed goes to the cecum. Where there is a functional cecum further absorption takes place, where there is not a functional cecum, feed moves through the digestive system. The feed continues to be moved through the cecum and into the large intestine, and the other portion of the feed goes to be formed as feces. This then leaves the body through the anus. Hormones that have larger roles in other physiological systems have crucial functions in reproduction. When an animal feeds on a large meal, the food it is consuming has cholesterol and steroid hormones are all derived from cholesterol. When it comes to the animal reproductive physiology, steroid hormones are critical regulators. The circulatory system is an organ system that allows blood to circulate a nd transport nutrients. The heart, arteries, capillaries, and veins are the main components of the circulatory system. The organs that are in the digestive system require the circulatory system to continue to digestShow MoreRelatedComparing the Digestive Systems of Animals Essay1012 Words   |  5 PagesComparing the digestive systems of Animals Sophie Gaft (11) Biology Question 1: A Choose one animal from the list of carnivorous animals and one from the list of herbivorous animals. Compare the structural differences between the two digestive systems. Comparison of a rabbit and cat’s digestive system. Rabbit (Lepus curpaeums): Unlike a cat, a rabbit eats a wide variety of plant material. They can process and extract nutrients from many plants that are otherwise indigestible from other herbivoresRead MoreA Brief Note On Animal And Digestive Systems Essay1018 Words   |  5 PagesNutri1: Animal digestive systems. There are three different types of digestive tract: monogastics, the most suitable type of digestive tract for carnivores and omnivores; Ruminant, used for herbivores, containing four stomach chambers instead of the singular used for monogastics and hindgut fermenters; lastly hindgut fermenters, a tract used for a majority of herbivores with the exception of large avian species which has an extremely long large intestine. Although there are three tracts in totalRead MoreAll Animals And Humans Have A Digestive System Essay1318 Words   |  6 PagesAll animals and humans have a digestive system. The purpose of a digestive system is to digest and absorb. Digestion is the process by which food is broken down into small molecules, these small molecules are then absorbed into the body. The digestive system has two main parts, the digestive tract and accessory organs. According to Cliffs notes (https://www.cliffsnotes.com/study-guides/anatomy-and-physiology/the-digestive-system/function-o f-the-digestive-system) the digestive system has seven mainRead MoreA Brief Look at Zebras731 Words   |  3 Pagestheir food. Length and complexity of digestive system Zebras have a very strong but simple digestive system. It takes a while for zebras to absorb nutrients so that is why they eat for most of the day. It takes up to 12 hours for full digestion to take place in a zebra. Their digestive systems also contain a lot of microbes so that they are able to break down their food as it is all plant matter and the microbes help to break down cell walls. Their digestive systems are made to digest food that is richRead MoreThe Systems Used by Plants and Animals to Stay Alive795 Words   |  3 PagesPlants and animals have many systems that they use daily stay alive. The nervous system is a network of nerve cells and fibers that transmits nerve impulses between parts of the body. The endocrine system are a bunch of glands that produce endocrine secretions that help control bodily metabolic activity. This includes pituitary, thyroid, parathyroids, adrenals, islets of Langerhans, ovaries, and testes. Plants dont have a nervous or endocrine system. However they do have substitutes. Animals do haveRead MoreExploring The Digestive System Of Both A Human And A Wild Rabbit Essay1596 Words   |  7 PagesIn this essay I will be exploring the digestive system of both a human and a wild rabbit. Digestion is the process of breaking down food so that the body can use the food’s nutrients to help the body function (Pearson Science, 2011). The wild rabbit is an herbivore during the warmer seasons its diet consists of grass, weeds, clovers, wildflowers and vegetable plants. They also try and search for fruit and crops to eat. Whereas when the weather t urns cold, wild rabbits will munch on twigs, buds, barkRead MoreAnimal And Plant Health Inspection Service1232 Words   |  5 Pagesaround the globe - specifically producers raising ruminant animals. Currently, there is no available cure or medical treatment that can stop this disease. A producer’s best defense mechanism is to prevent the disease from reaching his/her herd, and to eliminate any infected animals at the first symptoms of the disease. The disease I am referring to is Johne’s Disease. Johne’s Disease, according to the United State Department of Agriculture – Animal and Plant Health Inspection Service, is â€Å"a contagiousRead MorePeople Should Not Eat Meat853 Words   |  4 Pagesmeat by humans creates several problems. First and foremost, raising animals for food compromises the environment. For example, it takes a large amount of natural resources to sustain the meat industry. The use of water, land, and food to raise animals for hum an consumption is not an efficient use of our limited resources. In contrast, it is more efficient to feed humans directly than to use land, food, and water to feed animals to be used as food. There are shortages of fertile land, clean waterRead MoreEating Meat Is Ethical Essay examples1190 Words   |  5 Pagesaren’t we are designed to be an omnivore? Our teeth and digestive system serve the purpose of breaking down animal and plant foods and to bring these important nutrients to every part of the body. Despite the fact that, in 2011, U.S. meat and poultry production reached more than 92.3 billion pounds, the ethic of killing and eating animals as well as the concern of the environmental burden caused by the production of meats is debatable. However, animal based diet is necessary for the human body to functionRead MoreProblems Associated with Celiac Disease and Lactose Intolerance1172 Words   |  5 Pagescatalysts, which cause reactions to occur. The two primary classe s of enzymes for maintaining life functions are digestive and metabolic enzymes. The primary digestive enzymes are classified as proteases, amylases and lipases. These enzymes can help breakdown food molecules. Metabolic enzymes are responsible for the repairing and structuring of every cell. Inadequate production of digestive enzymes can have a negative impact on the breakdown of food into the various nutrients our bodies require. Problems

The Misconceptions And Delusions Of Love - 948 Words

The Misconceptions and Delusions of Love in William Shakespeare’s Romeo and Juliet Delusions can be created out of multiple concepts and beliefs as they are created when a person’s personal history distorts the way they think. A person may believe their delusion is realistic, when in fact it is made up of false concepts and beliefs. It is simple to fall into this trap and to block out what is the truth. In this case, the illusion in William Shakespeare’s Romeo and Juliet, is love. Love is a concept that is difficult to understand and therefore easy to create delusions from it. One character, Romeo Montague, experiences love multiple times but his idea of love is made up of delusions and misconceptions. From the first few scenes, it is evident that Romeo’s love for Rosaline is a delusion and is shown through his reaction to Rosaline’s rejection: â€Å"Way from the light steals home my heavy son / And private in his chamber pens himself, / Shuts up his windows, locks fair daylight out, / And makes himself an artificial night† (1.1, 140-143). Romeo believes his true love is Rosaline and when he finds out that his love is not returned, he reacts by locking himself in his room for long periods of time and moping. At this point, Romeo’ reaction to rejection makes his love seem reliable because he feels genuine heartbreak, but this changes immediately. After meeting Juliet and falling in love with her, all thoughts of Rosaline vanish: â€Å"With Rosaline, my ghostly father? No. / IShow MoreRelatedPsychoanalytic Interpretation Of Shutter Island1210 Words   |  5 Pagesserious mental illness characterized by incoherent or illogical thoughts, bizarre behavior and speech, and delusions or hallucinations, such as hearing voices.† Though only effecting 1% of the population, the complex and long-term psychological disorder interferes greatly with the daily life of those diagnosed. Victims of schizophrenia often experience a combination of positive (hallucinations, delusions, disorganized speech/thinking/behavior, catatonic behavior, etc†¦), negative (affective flattening, alogiaRead MoreCharacter Is Destiny Essay1067 Words   |  5 Pagesare explored. Ironically, the quote about character being our destiny is being challenged and questioned over and over again in the context of this tragic novel. Indeed, Henchard is a victim of his own delusions. He has falsely believed and is being psychotically driven to accept a misconception about who he truly is. Constituting to his lifes outcome was because of his daunting past that was caused by his own foolishness in his moment of weakness. Should that incident of being drunk did notRead MoreThe Great Gatsby By F. Scott Fitzgerald1433 Words   |  6 Pagesdeception is a reoccurring theme. Absolution shows a child protagonist, Rudolph Miller, who is inclined to habitually and instinctively lie just to look like the best version of him. In both of these works, Fitzgerald’s uses hypocrisy, narcissism, and delusions within his characters to demonstrate the three different forms of self-deception he believes are within humanity. As a result of the readers knowledge being filtered through Nick Carraway in The Great Gatsby it can already be said that there isRead MoreThe Great Gatsby By F. Scott Fitzgerald1684 Words   |  7 Pagescharacterisation of both Willy and Gatsby illustrate that they have similarities, in a way that are considered destitute, with imperfect ethical conduct. To a certain extent both protagonists have the right intentions; Gatsby wants to grasp at his quest for love, and Willy is fixated on the idea of accumulating wealth to provide a rich lifestyle for his family, however even if they have the right intentions at heart, they ensue them in the wrong way. They base their lives around a substantial objective, andRead MoreA Streetcar Named Desire-A Tragic Hero1422 Words   |  6 Pagesthat she is dependant on men, so much so that she makes choices and does things that are morally questionable. She manipulates and lies to potential suitors to make herself seem more attractive and younger- which in her mind is the only way a man will love her. She does this with Harold Mitch Mitchell and it seems to be working until Mitch is informed of all the lies hes been fed, at which point Mitch breaks up with Blanche and leaves her vulnerable for Stanley to rape. The reversal of fortune,Read MoreSchizophreni A Devastating Psychotic Disorder1710 Words   |  7 Pagesisolation leaving him with a lack of social skills. Nash was different, it became well known fairly fast that something was wrong, because we as a society look at different as a negative connotation. As we would find coming home and being around those we love as a â€Å"safe place† Nash looks to number and algorithm’s. However because Nash was so brilliant many looked past all of these key symptoms as normal behavior for what’s known now as a nerd. After time passes it becomes less possible to hide and maskRead MoreSchizophreni The Common Psychotic Disorder1697 Words   |  7 Pagesdefined from the point of the presence and expression of primary and/or secondary symptoms (Andreasen, N. C., Flaum, M. 1991). The symptoms are divided in two classes, that is, negative and positive. Positive symptoms are, Delusions. - This is basically a misconception that one takes to be the truth and cannot be swayed in their opinion no matter how impractical the belief might be. Hallucinations. – This is a sensory perception of things that are actually not there. They could be auditory, visualRead MoreSchizophrenia Is The Most Important Or Common Of The Misconceptions About This Illness?2119 Words   |  9 Pageswriter believes to be the most important and or common of the misconceptions about this illness. The goal is to appeal to a general audience and inform readers about the facts of Schizophrenia and dissuade them from believing how it is portrayed in movies and television. A secondary goal is to hopefully help readers empathize better with people with Schizophrenia as well as mental illness in general. Method: The individual misconceptions that have been selected for explanation are listed, and correctedRead MoreThe Theme of Death in Othello and a Doll House1095 Words   |  5 Pagesrebuilt him, instilling in him a whole new set of facts and ideas. Othello killed himself when he realized the truth, because his old self was already gone, not to mention the love of his life. His suicide followed the instant that he stepped out of delusion, and his death was an awakening, because it shattered the misconception of truth. Othellos death concluded the play, clearing up every lie that Iago had woven. The theme of death in Henrik Ibsens A Doll House is shaped between the lines,Read More The Theme Of Death In Othello and A Dolls House Essay example1070 Words   |  5 Pagesrebuilt him, instilling in him a whole new set of facts and ideas. Othello killed himself when he realized the truth, because his old self was already gone, not to mention the love of his life. His suicide followed the instant that he stepped out of delusion, and his death was an awakening, because it shattered the misconception of truth. Othello’s death concluded the play, clearing up every lie that Iago had woven. nbsp;nbsp;nbsp;nbsp;nbsp;The theme of death in Henrik Ibsen’s A Doll House

To What Extent Does Trade Help Reduce Development Disparities Free Essays

To what extent does trade help reduce development disparities? The Republic of Malawi in the southeast of Africa is a landlocked country in which 85% of the people are employed in agriculture. About 90% of all farmers are smallholder farmers that suffer from low income and underdeveloped techniques. This is just one example of underdeveloped countries all over the world. We will write a custom essay sample on To What Extent Does Trade Help Reduce Development Disparities or any similar topic only for you Order Now The question is simple: How can these LEDCs develop? One approach of reducing development disparities is the mean of trade – the business of buying and selling commodities either within a country or between several countries. Several countries have already initiated techniques to help LEDCs develop. China for examples encourages Chinese firmst to invest in poorer nations and opens ist own markets to imports from underdeveloped countries. This global foreign investment is a great opportunity to create development opportunities for LEDCs, especially because China itself has just had an extreme financial rise so that it is able to help others now. However, critics may think that China – by opening up its markets – rather sees its own benefit, as it secures raw materials and markets for Chinese manufactured goods. Furthermore, China gets richer and its global importance raises drastically. Experts expect it to overtake Japan’s economy soon. Very different to this rather unfair approach of reducing development disparities due to trade is established by the FAIRTRADE foundation. This development organisation helps countries in the developing world to improve several different aspects such as sustainable prices for products that never fall under the market price, decent working conditions or fair terms of trade. To achieve this, specific FAIRTRADE certification and product labelling was developed called the FAIRTRADE mark – an independet consumer label. Things like the FAIRTRADE minimum price, which means that a buyer has to pay a certain price that is fair to the producer or FAIRTRADE premium, which means that the money payed on top of the minimum prize is spent on social, environmental and economic development projects. Neither pretending to help nor really trying hard to boost LEDC’s economy, he three nations USA, Canada and Mexico agreed on the „North American Free Trade Agreement which was set up in January 1994. The „Theory of Comparative Advantageâ€Å" shows the intention of this association of nations: As they were all economically challenged by western Europe and Asia and as the completion of internal market of the EU harmed their economy, it is obvious that with an elimination of trade barriers due to the NAFTA, these countries would all benefit from it in their economic situation. The aim the NAFTA is to eliminate trade barriers, promote economic competition, increase investment opportunities and improve cooperation between the USA, Canada and Mexico. Acualizing these aims will have several impacts on the world’s economy. One example therefore ist he potential wage and benefir reduction in the US due to Mexico’s membership. Also, Mexico would have to adopt higher foreign standards and poor Mexican farmers have now to compete with large-scale, high-tech US- or Canadian farmers. These are just some examples of the impact that the free trade treaty has on its members. Although the idea of free trade troughout nations seems auspicious, it clearly has its weaknesses as well. Concluding, the NAFTA has a good approach which however is not helping LEDCs develop further and rather makes it difficult for – in this case – Mexico to keep up with its partner-trading-nations USA and Canada. Governments from developed countries try to make LEDCs help themselves by researching and setting up various organisations in order to make trade easier. One example of this so-called „top-down approachâ€Å" is provided for farmers in Malawi. The aim of government-led projects is to allow african farmers being self-sufficient and develop their own business with enough income. A peanut farmer in Malawi is now – due to the support of the British government – able to sell his peanuts to big oversea markets. As it is difficult for little farmers to access those big markets, buying centres were build by the foreign government in order to allow the farmers easier access. Some farmers then use their income to open bank accounts, start new businesses and put their children through secondary school. In this process, they break out of the „vicious circleâ€Å" of poverty. Critics still see problems in this government-led approach as farmers are not concious about being helped to a great extent. In the project of for example Malawi, the British government gets highly involved in the economy of a country which often is seen from a negative angle by the population as they would like to manage their economic structures on their own. However, this „bottom-upâ€Å" approach to less economically developed countries by its own population is standing in great contrast to the government-led approach. As certain people of the country would have to mobilise its people and due to lack of financial support, often resignation by the population limits the development of a country. Several very different approaches towards reducing development disparities were made by governments and foundations. These can be easily contrasted: They are either initiated by a country or nation so as to extract the countries benefits out of trade or in order to help and support another country in its development by providing aid for it – this government-lead approach is called „top-downâ€Å". The contrast to this approach is called „bottom-upâ€Å" and is lead by a countries‘ own population which is a rather difficult process. Generally, trade is a very good way of linking a nation’s economy, as mostly contracts between countries are established so that both parties benefit from the business. This means that LEDCs can develop and change their status to MEDCs. However, as it is in the nature of the human species to always be best and leading, LEDCs must be very cautious not to get exploitet by economically powerful nations such as China. How to cite To What Extent Does Trade Help Reduce Development Disparities, Essay examples

Organizational Behavior and Terminology Paper Essay Example For Students

Organizational Behavior and Terminology Paper Essay Organizational Behavior Terminology and Concepts Paper June 17, 2005 One major corporation that is affected by organizational behavior is the west coast based 24 Hour Fitness, Inc. The company operates and owns more than 300 fitness centers that offer aerobic, cardiovascular, and weight lifting activities to the companys more than 2.7 million members. Some locations offer even more amenities than those listed. The fitness centers are located in 16 states as well as Europe and Asia (www. hoovers.com). In regards to organizational behavior, or the study and application of knowledge about how people, individuals, and groups act in organizations (www.nwlink.com), 24 Hour Fitness meets its organizational objectives by setting goals for its sales staff. The result is a profit for the company but most of all, a commission for the sales counselors themselves. In respect to human objectives, 24 Hour Fitness strives to meet the needs of all customers by customizing personal diet and workout plans, providing the most up to date fitness machines, staffing certified physical trainers, providing functioning and well-maintained equipment, competitive membership rates and promotions, and a clean and well kept environment for its patrons. Human needs involving the staff are met by employees receiving benefits such as medical and dental insurance, retirement, and other things like discounted personal training sessions and free memberships. Managers also believe in an open door policy so that all employees can comfortably discuss concerns and questions that may arise that involve their jobs. Necessary training, seminars, and uniforms are also provided to the employees at low or no cost to them. Twenty Four Hour Fitness also practices a chain of command type leadership structure. All upper management is in some way directly involved with the clubs that fall under their supervision. Organizational culture, which is defined as the comprised values, beliefs, and customs of an organization (www.wikipedia.org) , consists of those whose mission it is to make 24 Hour Fitness the epitome of physical fitness clubs. The goal of the organizations staff is to provide each patron with outstanding one-to-one customer service at all times and to make their visit to the club as enjoyable as possible. Diversity is defined as the presence of a wide range of variation in qualities and attributes such as gender, race, ethnicity, age, able-bodiness, and sexual orientation (www.wikipedia. org). Since 24 Hour Fitness is an equal opportunity employer (EOE), diversity is present and welcome within the company. There are men and women employed who come from different walks of life and have different experiences to offer the company. No one is discriminated upon that is employed by or serviced by 24 Hour Fitness. From my experience as an employee, the company actively takes interest in and welcomes the thoughts and opinions of its diverse employees. Communication or the process of exchanging information between employees and management is highly recommended (www. wikipedia.org). As stated earlier, 24 Hour Fitness Management uses an open-door policy so that employees are comfortable and encouraged to discuss and questions and concerns or even offer suggestions that they may have. Patrons and visitors are always made to feel welcome to discuss any concerns that they may have with the staff. Twenty Four Hour Fitness believed in resolving problems immediately and not letting the customer leave until the problem has been resolved. An effort is made to resolve issues at the lowest level of management possible. If a problem is extreme and for some reason cannot be resolved, complaints may be directed to the corporate office if they cannot be resolved by their local clubs management. .u6c1ef8a84467d3d63d49a41bac8b19b1 , .u6c1ef8a84467d3d63d49a41bac8b19b1 .postImageUrl , .u6c1ef8a84467d3d63d49a41bac8b19b1 .centered-text-area { min-height: 80px; position: relative; } .u6c1ef8a84467d3d63d49a41bac8b19b1 , .u6c1ef8a84467d3d63d49a41bac8b19b1:hover , .u6c1ef8a84467d3d63d49a41bac8b19b1:visited , .u6c1ef8a84467d3d63d49a41bac8b19b1:active { border:0!important; } .u6c1ef8a84467d3d63d49a41bac8b19b1 .clearfix:after { content: ""; display: table; clear: both; } .u6c1ef8a84467d3d63d49a41bac8b19b1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6c1ef8a84467d3d63d49a41bac8b19b1:active , .u6c1ef8a84467d3d63d49a41bac8b19b1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6c1ef8a84467d3d63d49a41bac8b19b1 .centered-text-area { width: 100%; position: relative ; } .u6c1ef8a84467d3d63d49a41bac8b19b1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6c1ef8a84467d3d63d49a41bac8b19b1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6c1ef8a84467d3d63d49a41bac8b19b1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6c1ef8a84467d3d63d49a41bac8b19b1:hover .ctaButton { background-color: #34495E!important; } .u6c1ef8a84467d3d63d49a41bac8b19b1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6c1ef8a84467d3d63d49a41bac8b19b1 .u6c1ef8a84467d3d63d49a41bac8b19b1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6c1ef8a84467d3d63d49a41bac8b19b1:after { content: ""; display: block; clear: both; } READ: Liberal Arts Argumentative EssayThe way in which an organization performs, or organizational effectiveness and efficiency, is monitored within each 24 Hour Fitness club along with all district and corporate offices. Issues such as employee turnover rates, employee training programs, membership and other sales rates, recruiting efforts, and customer and visitor feedback amongst some of the important issues that are monitored by the 24 Hour Fitness Corporation. Organizational learning or the area of knowledge within organizational theory that studies models and theories about the way an organization learns and adapts (www.wikipedia.org), is used within 24 Hour Fitness to create ways of training all employees to perform their jobs to the highest potentials possible. Training materials .

antilegalization of Marijuana essays

antilegalization of Marijuana essays Dear Congressman, I am honored to be writing to you on such a significant topic of national concern. Average citizens are annoyed and just plain fatigued with the drugs and crime problems in America. These upright citizens, that contribute to the growth of American society, are being told that legalization is a reasonable alternative to dealing with these problems in their communities. Legalization of any drug is not a positive way to fight crime. In fact, there is no legitimate reason to legalize drugs. The Legalization of marijuana is the starting point of the pro-legalization of drugs movement. The issue of legalizing marijuana is truly a controversial one, and certainly one that requires a plethora of considerations at the top levels of the legislative branch. When considering the possibility of legalizing marijuana as a recreational drug, there are a number of concerns that come to mind. Is marijuana physically harmful to the user? Is marijuana an addictive drug? Does the use of marijuana lead to dependency situations? Does it act as "gateway" to more hazardous drugs? Does the notion of legalizing marijuana send an immoral, wrong message to the youth of America? Mr. Congressman, the answer to all these questions is YES. According to the DEA (1998), the supreme ruler of drug knowledge in America, there are over 10,0...

Online Marketing Challenge

Online Marketing Challenge Executive Summary The analysis of online marketing challenge is aimed at improving the performance of a hotel in the competitive Australian industry. In this case, the Managing director of the hotel needs to understand means of optimizing the internet marketing to improve the performance of the hotel.Advertising We will write a custom essay sample on Online Marketing Challenge specifically for you for only $16.05 $11/page Learn More The challenge of online marketing necessitates the use of online resources and approaches to increase the number of audience to the hotel’s site. As a result, it would increase the number of sales as well as the company generating revenue through some online activities. Introduction Online marketing refers to the advertising and promotion products and services through the Web or e-mail in order to increase the sales or information about the content. Most organizations conduct online marketing using e-commerce models that a re designed to reach their targeted clients. The common internet approaches adopted include web advertising, email marketing, and social media promotion. Due to competition, organizations attempt to create appealing and captivating sites, which offer the best adverts for their products. This is attributed to the placement of organizations to a common platform in the internet irrespective of the sizes. In addition, the utilization of online marketing enables an organization to market its products to a wider customer base at cheaper rates (Demiray 2011, p.48). Although there are many benefits associated with online marketing, there are critical issues that organizations should consider before exploring the marketing strategy. Internet marketing Primarily, the hotel has to identify its targeted consumers before launching online marketing. Such an understanding is vital based on the products or services that one intends to offer. Various factors such as gender, age, educational level, d isposable income, and occupation of clients influence the nature of marketing to be designed. When such issues have been addressed, it is crucial to identify the appropriate sites and sections where the adverts should be placed. In most cases, the expenditure cost and objectives of the hotel influence the choice.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, the common issues to be considered include volume of traffic, quality of existing ads, page ranking of the sites and presence of rivals (Janal 2011, p.96). Consequently, the hotel would be forced to design its adverts appropriately using the appropriate keywords. Once the hotel has identified the best sites and nature of advertising to conduct, it is critical to determine the type of internet marketing to adopt. The common types of internet marketing include Search Engine Marketing (SEM), Search Engine Optimization (SOE), and Search Engine Results Page (SERP). SEM refers to the means of improving the traffic to the web based on the ads of the products. This method aims at addressing the needs of customers as well as provision of information on how to acquire the products. SEO involves the use of appropriate words that optimize the ranking of web pages in search engines. In this case, it improves the chances of internet users visiting the site due to its ranking. SERP entails the appearance of the web pages when a search engine query is inserted. This implies that when the appropriate keywords are used the site will appear in frequently compared to the other pages (Johnson 2010, p.3). These issues will assist the hotel in developing ads that would suit the needs of the people as well as choice of sites that have high traffic. Core areas of online marketing Online marketing demands the understanding of the core issues such as keyword analysis, content marketing, email marketing, search marketing , and affiliate marketing. Keyword analysis is the use of appropriate keywords that internet users utilize in most cases while using search engines. This implies that the hotel should search for popular words in order to attract traffic and convert it to sales. Content marketing involves the organization of appealing information to captivate the attention of audience. The content is vital in providing useful information to the audience, which attracts them to revisit and assess other available services. E-mail marketing is the use of messages to communicate with customers when they provide their emails to the hotel (Labbà © 2011, p.26). In essence, the hotel should maintain emails of its clients in the database for consistent communication with clients on the new updates and products that it offers. Search marketing involves the marketing of products through opportunities that exist in the search engines. Affiliate marketing is the use of other sites to advertise the products in or der to market the services of the hotel.Advertising We will write a custom essay sample on Online Marketing Challenge specifically for you for only $16.05 $11/page Learn More Following the understanding of the appropriate method to adopt in online marketing, the hotel should decide on the means of increasing the number of audience visiting the site. In this regard, the hotel ought to utilize the AIDA concepts to enhance the information that users can access from the site. AIDA involves the creation of content that attracts attention, interest, desire, and action. For this reason, the audience would be able to undertake some initiatives of conducting sales or acquiring products from the site. On the other hand, the hotel should be able to analyze the traffic capacity of its site and improve on the performance of the site (Levinson Rubin 2010, p.122). Consequently, the site would be able to attract the users as the hotel utilizes other means of advertising s uch as banner ads, pop ups and links from other sites. Online marketing resources The use of online marketing necessitates the hotel to use vital online resources. The main online resources include aMember, Digg, Feedburner, Flickr, Google Adsense, Google Adwords among others. aMember is a plugin that enables sites to integrate PHP for users to undertake online payments through provision of authorization and privacy of the website. In most cases, users have to subscribe with the site to enjoy the services. Digg is a resource that offers the hotel with a chance to provide their news to the community. In essence, it enables the hotel’s sites to post its articles in the internet with the most recent articles appearing at the top of the list. This enables the users to access further information in the hotel’s site through the links offered. Feedburner offers free statistics for the number of visitors in a site as well as a chance to subscribe for free emails and articles. Flickr is a resource that enables the hotel to upload and share photos, which improves the presentation of information to the audience (Sheehan 2010, p.146). Google AdSense is a resource that enables web publishers to advertise and market their products. Google offers the publishers payments for posting ads in the sites. For this reason, the hotel can earn some revenue through publishing ads in its sites. On the other hand, Google AdWords provided advertisers a chance to offer their products through provision of their ads with distinct keywords.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The advertisers usually pay when their ads are clicked, and for this reason, it creates an opportunity for the hotel to increase its profits by offering such services. These vital resources should be incorporated while the means of payment such as PayPal and Moneybookers are integrated in the sites. As a result, the hotel would make money through the services it offers in its site as well as sales made through acquisition of its services or products (Scott 2007, p.104). Conclusion Online marketing is a vital concept that entails multiple variables to exhaust and achieve the desired needs of the hotel. Based on this situation, the hotel should adequately prepare resources to invest in the program to realize the full potential. Moreover, the hotel should understand the nature of risks attributable to the hotel such as privacy and security of the site. Such issues offer consumers power to interact with services offered in the site. Furthermore, it ensures that the consumers are sensiti zed on the activities that are involved in the enhancement of service delivery within the hotel. Recommendations Blogging forms a crucial component of internet marketing since the hotel can present its information or issues in a casual manner. In this regard, the products of the hotel can be covered in depth with respect to the interests of the consumers. Furthermore, the hotel has the ability to assess the response of the consumers since they can present their comments (Sudhaman 2004, p.2). For this reason, interactivity between the hotel and its consumers is enhanced leading to effective way of understanding customers’ behaviors and preference. This issue leads to the presentation of products or services that suit the needs of the clients. Meanwhile, the hotel should adopt internet services such as auto-respondent, call to action and cannibalization. Auto-respondent services enable the hotel to respond instantly to the needs of clients as a cycle of activity of the site. Th e call-to-action is a technique that would allow consumers to take an appropriate action based on the nature of the site, which increases the level of sales (Loda 2011, p.33). At the same time, cannibalization would allow the hotel to utilize the sites of other companies to source for clients or customers. As a result, the number of customers visiting the site would increase leading to the expansion of client base, which improves the profitability of the hotel. The use of social sites for marketing also plays a crucial role in internet marketing. The growth and expansion of technology has enabled many people to interact and share through social sites. Some of the common sites that have contributed to creation of partnership, friendship, and associates include Facebook, LinkedIn, Twitter, Hi5 among others (Scott 2007, p.85). In this case, the hotel should exploit these avenues to access customers and create a good rapport with them to enhance sales. In most cases, the social sites al low users to create pages that market their products as well as connection with vital human resource for the growth of the hotel. Essentially, the hotel could adopt the social sites to create awareness of their site amongst the social site users, which improves the traffic to their site due to ability to offer their link in the social sites. When internet users visit the website of the hotel, it is possible to offer them a chance to present their views and remarks. Most of the common types of user-generated content that users can offer include product reviews, comments of the websites and forum entries. The User-Generated Content enables the hotel to increase interaction with the audience as well as market effectively their products. At the same time, the hotel has the ability to review the content of the site to create appealing image of the hotel through use of SEO. The use of User-Generated content can be integrated with blogs, photos and video, which improves the quality of info rmation received by the audience. Some of the main hotels that have exploited the User-Generated Content include TripAdvisor, Goodreads, Allrecipes and Craiglist. Following these crucial services of the site, the hotel can improve the nature of its services or products being offered in the market (Grossnickle Raskin 2010, p.145). References Demiray, U. 2011. Marketing online education programs frameworks for promotion and communication. Information Science Reference, Hershey PA. Grossnickle, J., Raskin, O. 2010. Handbook of online marketing research. McGraw-Hill, New York. Janal, D. S. 2011. Online marketing handbook: how to promote, advertise, and sell your products and services on the Internet. J. Wiley, New York. Johnson, T. 2010. Australian Tourism Minister Lawlor Says New Tourism Queensland Online Marketing Guide to Help Queensland Tourism Operators, Washington, D.C., Malaysia, Washington, D.C. Labbà ©, M. 2011, A natural partnership: Tourism Online Marketing, International Trade Forum, , no. 2, pp. 26-27. Levinson, J. C., Rubin, C. 2010. Guerrilla marketing online: the entrepreneurs guide to earning profits on the Internet. Houghton Mifflin, Boston. Loda, M.D. 2011, Comparing Web Sites: An Experiment In Online Tourism Marketing, International Journal of Business and Social Science, vol. 2, no. 22, pp. n/a. Scott, D. M. 2007. The new rules of marketing and PR: how to use news releases, blogs, podcasting, viral marketing, online media to reach buyers directly. John Wiley Sons, Hoboken, N.J.. Sheehan, B. 2010. Online marketing. McGraw Hills, New York. Sudhaman, A. 2004, Tourism Australia lifts online marketing plan, Hong Kong, United Kingdom, Hong Kong.

Training Plan ( Training & Devolpment) Assignment

Training Plan ( Training & Devolpment) - Assignment Example Workshop and exercises (Day 2). Workshop served as the summative learning wherein participants were asked at the end of the module to identify gaps in their time management and how to improve them through effective time management. In this exercise, participant’s ability to manage their time effectively using the methods taught was gauged. The exercises will help the administrators of the training to identify training gap. This is beneficial for the training session because it will help ensure that the training objectives will be imbued among the participants. These objectives include a grasp of time management and the ability to manage and control their time and activities properly. Flipchart and power point presentation. For the participants have a visual idea of how to effectively manage their time using the various time management techniques such as time matrix, prioritizing, and goal setting, a power point presentation were used during the lecture and discussion to aid and facilitate understanding about SMART (Specific, Measurable, Achievable, Realistic and Time Bound) goal setting and other methods. This will aid the formative learning process Participant’s grasp of the training were measured in terms of their ability to construct their own Time Matrix, SMART Plans, Order of Priorities and ability to identify the important from non-important activities. The long-term benefit of the training plan may not be immediately felt by the students and administrators of the training. It is expected however that students must be able to have a greater efficacy and efficiency in their activities that will result to higher productivity and better performance in all aspect of lives due to the lessons learned in time management. Ultimately, it is also envisaged that with the ability to control time and manage activities, students will have a more fruitful and successful lives both in